b'FROMGENETOFORKThe food & beverage industry reliesheavily on natural, plant-based ingredients,which directly affect the quality, pricing,and the competitive edge of the end product.Strategic decisions that include investmentin genomics technologies cansecure the sustainable productionof plant raw materials and improve the entirevalue chain. Aligning crops with the requirementsof the product from the beginning.NRGene is collaborating with industry leadersto plan, implement and develop improved varietiesthat would not only thrive under stressfulconditions but also differentiate products throughdevelopment of unique traits.www.nrgene.com'