b'PARTNER CONTENTGrowing Together: Hazeras Global Vision for the Future of AgricultureBY: OFER PELEG, CEO OF HAZERA SEEDS, A GLOBAL LEADER IN VEGETABLE SEED INNOVATION AND PART OF LIMAGRAIN GROUPA s the new CEO of Hazera Seeds, I am excited about the future of our industry and how we help to shape global agriculture. Our companys journey is built on innovation and customer-focused solutions.PUTTING GROWERS FIRSTThe core of Hazeras strategy is our total commitment to our growers. They are not just customersthey are our innova-tion partners. Their challenges guide our research, their requirements shape our products, and their achievements deter-mine our success. We are investing heavily in customer engagement and working with customers to improve our service and qual-ity to the highest level. Our goal is to be more than a seed supplierwe want to be a trusted partner helping growers achieve efficiency, sustainability, and profitability.GLOBAL REACH WITH LOCAL UNDERSTANDINGAs part of the Limagrain Group, Hazera operates in 130 markets worldwide. Through our 11 subsidiaries and our joint venture in China, we combine global exper- to address labour challenges and enhancedThrough these integrated approaches tise with local knowledge. We are deeplyshelf life to reduce waste. We are alsoto sustainability, we are working to create integrated in these markets, understandingfocused on developing climate-resilientlasting positive change in agricultural prac-each regions specific challenges and oppor- varieties that can withstand environmentaltices while maintaining high productivity tunities. This global-local connection helpsstresses, knowing that todays seeds muststandards.us develop customized and appropriateperform in tomorrows climate conditions.solutions, whether water-efficient traits forFUTURE OUTLOOKarid regions or cold-tolerant varieties forCOMMITMENT TOWe will continue leading through inno-temperate zones. SUSTAINABILITY vation, keeping growers central to our Sustainability guides both our operationsmission. We will use our global presence INNOVATING FOR FUTUREand innovations across every aspect ofto bring cutting-edge solutions to local CHALLENGES our business. We are actively developingchallenges, and to pursue sustainable Innovation drives Hazera forward. We aredrought-resistant varieties and crops withpractices benefiting both customers and not only solving todays agricultural chal- enhanced sensory and nutritional qualitiesthe environment.lengeswe are preparing for tomorrows.to meet future food security challenges.The future of agriculture looks Climate change, labour shortages, and sus- Our commitment extends beyond seedpromising, and Hazera is proud to be at tainable farming practices lead our researchdevelopment to comprehensive end-to-endthe forefront, cultivating innovation for a and development efforts. supply chain optimization. This includesbetter tomorrow. Together with our grow-Our Tomatoes that work for youadvanced demand forecasting and deliveryers, partners, and the Limagrain family, campaign demonstrates this forward-think- systems that improve operational efficiencywe are actively driving positive change in ing approach. We are developing tomatoand significantly reduce our environmentalagriculture.varieties with improved harvest efficiencyimpact. NOVEMBER 2024|SEEDWORLD.COM/EUROPEISEED WORLD EUROPE I 27'