2 SEEDWORLD.COM/CANADA JULY 2026 July 2026 - Vol. 31, No.3 The magazine of the Canadian seed industry SEEDWORLDCAN @SEEDWORLDCAN SEED WORLD CANADA We acknowledge the [financial] support of the Government of Canada. PUBLISHED BY Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 Phone: (204) 453-1965, Fax: (204) 475-5247 email: info@seedworldgroup.com seedworld.com/canada PUBLISHER Shawn Brook, sbrook@seedworldgroup.com EXECUTIVE VICE PRESIDENT, OPERATIONS Madeleine Baerg, mbaerg@seedworldgroup.com MANAGING EDITOR Michelle Clarke, mclarke@seedworldgroup.com SENIOR EDITOR Marc Zienkiewicz, mzienkiewicz@seedworldgroup.com ASSOCIATE EDITORS Marcel Bruins, mbruins@seedworldgroup.com Dawn Ius, dius@seedworldgroup.com Aimee Nielson, anielson@seedworldgroup.com ADVERTISING/SALES Craig Armstrong, carmstrong@seedworldgroup.com Joanna Banciu, jbanciu@seedworldgroup.com Aiden Brook, abrook@seedworldgroup.com Dean French, dfrench@seedworldgroup.com Roxanne Murray, rmurray@seedworldgroup.com DIGITAL Ruskin Johnson, rjohnson@seedworldgroup.com Christian Leader, cleader@seedworldgroup.com Charlene McIvor, cmcivor@seedworldgroup.com CREATIVE Kyle Dratowany, kdratowany@seedworldgroup.com Lesley Nakonechny, lnakonechny@seedworldgroup.com CIRCULATION Dean French, dfrench@seedworldgroup.com SUBSCRIPTIONS Canada $47.25/year including GST Foreign $95/year Seed World Canada™ makes no expressed or implied warranties of merchantability or fitness for a particular purpose or otherwise, concerning the use of any product and assumes no liability for any injury or damage, direct or consequential, incurred from the use of such products or services therein. Federal, Provincial and Municipal laws and regulations supersede the information contained herein. Publications Mail Agreement No. 40030841. Return undeliverable Canadian addresses to: Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 PRINTED IN CANADA Please recycle where facilities exist. No part of this magazine may be reproduced without the written permission of the publisher. COLUMNS 16 20 30 36 CSGA Working together for what’s next. Letter to the Editor “Consolidation” is a false efficiency in crop breeding. Cover Crop Corner Why farm management problems need systems-thinking solutions. Seeds Canada The multiple paths to ROI. ON THE COVER What does the future of crop breeding look like? We asked Weikai Yan, research scientist at AAFC Ottawa and recipient of the 2026 Plant Breeding & Genetics Award. Yan shares how advances in breeding are reshaping agriculture — and the key traits that define a successful oat variety in a rapidly changing world. Photo: Jennifer Bernard/ jenbernardphotography.ca July 2026 • Contents IN EVERY ISSUE 42 46 48 Retail Strategy The Headlines Giant Views SPECIAL SECTIONS 26 INSIDERS Problems tackling an issue in your business? Can’t seem to find a creative solution? Our INSIDERS are here to provide advice, tackling topics from business growth to processing solutions.
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