16   SEEDWORLD.COM/CANADA  JULY 2026
When I was in high school, nobody 
told me you could study plant breeding 
or talked about careers in seed certifica­
tion or seed analysis. I wonder some­
times where my path might have gone if 
someone had.
Innovation is another important part 
of the conversation. Advances in plant 
breeding, genetics and other tech­
nologies are helping us develop crops 
that can better handle challenges like 
drought, disease, and changing weather 
patterns, and that gives farmers more 
tools to succeed.
ON OUR FARM near Belgrave, Ont., my husband Blair and I have 
learned that nobody succeeds on their own. 
We grow pedigreed soybean and cereal crops, run a beef 
cow-calf operation and keep a flock of sheep, but not one of 
those things happens without our veterinarian, our nutritionist, 
our mechanics and a whole network of people who help make 
it work. Agriculture is a team sport. I’ve carried that lesson into 
everything I do.
That’s the perspective I’m bringing to my role as president 
of the Canadian Seed Growers’ Association (CSGA). Elected at 
the recent AGM in Whitehorse, I’m stepping into this position 
at a moment when the seed sector has no shortage of impor­
tant conversations to navigate: regulatory modernization, new 
technologies, changing markets, and the challenge of attracting 
the next generation into agriculture. 
My priorities are straightforward: strengthen relationships, 
create more opportunities to work together, and make sure 
we’re actually listening to one another.
I’ve always believed that it doesn’t matter how big or small 
of an operation you are, everyone has something valuable to 
contribute. There is a wealth of knowledge throughout our 
sector, and if we’re willing to listen to each other, we can 
accomplish a lot more together than we ever could on our own.
That’s why strengthening relationships will be a central 
priority during my term as president.
Whether you’re a seed grower, plant breeder, retailer, ana­
lyst, processor, or researcher, you’re part of a system that helps 
Canadian agriculture succeed. We may not always agree on 
every issue, but we all have a role to play.
One thing farming has taught me is that you can’t make 
good decisions with blinders on. If you’re only looking at an 
issue from your own perspective, you’re going to miss some­
thing important. Good decisions come from listening, asking 
questions, and being willing to understand someone else’s point 
of view.
That approach will be especially important as discussions 
around seed regulatory modernization continue. I know there 
are strong opinions on all sides, and that’s okay. What mat­
ters is that we keep talking to one another and keep working 
toward solutions that make sense for the future. We already 
have a strong foundation in Canada’s seed system. The goal isn’t 
change for the sake of change — it’s making sure our system 
stays practical, responsive and ready for whatever comes next.
Another priority for me is the next generation, and this one 
is personal.
WORKING TOGETHER FOR WHAT’S NEXT
CSGA / SEEDGROWERS.CA / FROM THE PRESIDENT’S DESK 
By: Shannon 
Bieman, CSGA 
President
As I begin my term as president of the Canadian Seed Growers’ Association, I'm focused on 
building trust, strengthening relationships and creating opportunities for the next generation.
“IF YOU’RE ONLY LOOKING AT 
AN ISSUE FROM YOUR OWN 
PERSPECTIVE, YOU’RE GOING TO 
MISS SOMETHING IMPORTANT.”
At the same time, new technologies 
require thoughtful leadership. Tools 
like artificial intelligence offer tremen­
dous potential, but they also raise real 
questions about data ownership, privacy 
and transparency. Farmers have invested 
generations into their operations and 
protecting that legacy has to stay part of 
the conversation.
When my term is done, I want to 
look back and see an industry that listens 
better, trusts more and has more young 
people excited about what’s possible here. 
We have the foundation. Let’s build on 
it. 

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