b'Dan Foor brings lifelong seed experience and passion to the ASTA board. Aimee Nielson, Seed World U.S. EditorAS THE NEW CHAIRMANof the American Seed Trade Association (ASTA), Dan Foor brings a wealth of experience and a forward-looking vision to his role. With a background that spans more than two decades in the seed sector, Foors journey to this leadership position is marked by dedication, innovation and a deep commitment to the seed industry.A Lifelong Journey in SeedFoor is currently the senior vice president for DLF\'s distribution business in North America. "I lead teams responsible for products like forage, turf, cover crops and natives," he explains. "We work with ag retailers, cooperatives, farmer dealers, landscape professionals, nurseries, golf courses and more to bring DLF products to our customers across Canada and the United States. Foors career in the seed industry began long before his tenure at DLF. In 2018, DLF acquired La Crosse Seed, where Foor served as CEO. Before that, he was with Monsanto for 12 years. "I worked in various sales and marketing roles and had the pleasure of working in the desert Southwest U.S., and the Midwest early in my career, and then spend two years in Colombia, South America and a year in Mexico," he says. "It was an incredible experience that taught me so much about both the domestic and global nature of agriculture."His path into the seed industry was marked by early experi-ences that ignited his passion for agriculture. "I started with Becker Underwood as an intern during my last year of college and worked there for about five years after graduation," Foor recalls. "It was an exciting time to be part of a rapidly growing company, and I gained a lot of responsibility early on. That experience really shaped my career."Foors formal educational journey began at Iowa State University where he graduated in 1994, and later he went back to the classroom to receive an MBA from St. Louis university in 2008. 6/ SEEDWORLD.COMOCTOBER 2024'