b'CONTENTS / OCTOBER 2024Features06 Moving ASTA Foor-WardDan Foor brings lifelong seed experi-ence and passion to the ASTA board.10 Seeding a PGA Championship to Keep Golf Majors in PlayTheres more to that beautiful course than aesthetics.16 Turfgrass Water Conservation Alliance Advancing Sustainable Practices for PerformanceBreeders and managers, researchers 08 and seed companies unite for sustain-ability.17 Positioning South America as a Sustainable Food Superpower with Global ImpactSouth Americas unparalleled ability to produce food places it in a global power position, yet it hasnt taken real advantage of its strengthsyet.20 Breeding the Future of Turf and ForageClimate and consumer demand are informing new variety development.24 Think its Just a Lawn? Think Again/Fields of PlentyTurf and forage are big business in 10 the United States.23 The Art of Persistence: Lessons from Farming and Their Impact on the Seed IndustryItll take resilience, technological inte-gration, partnership and sustainability from the seed industry and beyond to tackle whats ahead in agriculture. 26 Independents at a CrossroadsCatching up with Colin Steen as his IPSA board presidency enters the last quarter. 20OCTOBER 2024SEEDWORLD.COM /1'