b'I N D U S T R Y N E W S Delivering the news you need to know. Submissions welcomeemail us at news@seedworldgroup.com. with Nature Source Improved Plants (NSIP) as an external collaborator since 2008, but as of July 1, 2021, they have entered into a more intensive, comprehen-sive partnership. The collaboration focuses on four key segments within cucumber, pepper and tomato breeding programs to develop and execute breeding work-flows, combining the NSIP genomic selection toolbox and BASF germplasm and breeding expertise.Powerpollen Announces Commercial License Agreement with BayerPowerPollen announced a commercial license agree-ment with Bayer designed to help corn seed pro-duction growers increase their yields. PowerPollens Pollination-on-Demand technology gives farmers The newly assembled genomes of 26 differentgreater flexibility by allowing them to optimize the timing of pollinations. genetic lines of corn illustrate the crops rich genetic diversity and could pave the way for a betterNRGene to Advance Wyffels Hybrids Breeding understanding of what genetic mechanisms accountProgramNRGene and Wyffels Hybrids are pleased to announce for crop traits prized by farmers. The mapping of thethe signing of a multi-year agreement for start-to-end 26 genomes is detailed in an article published in thegenotyping services using NRGenes SNPer tech-journal Science, and Matthew Hufford, first authornology to enhance Wyffels Hybrids corn breeding program. of the study and an associate professor of ecology, evolution and organismal biology at Iowa StatePEOPLE NEWSUniversity, said the genomes will help scientists pieceCatherine Ballard returns to IPSA as Executive together the puzzle of corn genetics. Using these newDirectorgenomes as references, plant scientists can betterThe Independent Professional Seed Association select for genes likely to lead to better crop yields or(IPSA) announced a new executive director. Catherine returns to IPSA in the newly formed role of execu-stress tolerance. tive director. In this role she will focus on day-to-day operations, member service development & sponsor coordination.Hemp Goes Hot Due to Genetics,Not Environmental Stress ASTA Announces New Membership Hemp plants can test with more than the legal limit ofEngagement StafferTHC due to genetics, according to researchers fromASTA is pleased to announce the hiring of Jordan Cornell University. State and federal regulations clas- Gregory as the associations new Manager, sify hemp as containing 0.3% or less THC; when plantsMembership Engagement. Jordan comes to ASTA exceed that amount, farmers can lose their entire crop.from the Texas Department of Agriculture where she How can these plants go hot? A new study finds noserved as a Policy Specialist. evidence that stress on hemp plants increases THC concentrations or ratios of CBD to THC. Arcadia Biosciences Names Veteran CPG Leader Laura Pitlik Chief Marketing OfficerArcadia Biosciences, Inc. announced it has named BUSINESS NEWS Laura Pitlik its chief marketing officer, as the company BASFs Vegetable Seeds Accelerates Varietyexpands its consumer goods platforms following Development with New Partnership several key acquisitions. Pitlik will spearhead brand BASFs vegetable seeds business has collaborateddevelopment and omnichannel marketing activities for 66/ SEEDWORLD.COMOCTOBER 2021'