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DECEMBER 2015 SEEDWORLD.COM 77 1 million is what it can cost to bring a new variety to market. 100 million is what it can cost to bring a new seed technology to market. 300000 - 500000 is what an individual intellectual property violation can cost the industry. Depending on the scale of the infraction and specific technology that number can be more than 1 million. note that SIPA is focused on creating a better understanding of the value of inno- vation to all those who benefit from seed companies to growers to the various distribution networks and ultimately the growing population of consumers. The worlds population will be 9 billion by 2050 and the technologies we have today are not sufficient to feed the world Weatherly says. We need to develop new technologies to help farmers provide the food feed fuel and fiber demanded by the world and innovation in the seed industry helps to increase genetic gain. Lets look at lettuce. Innovations in the past 20 years have allowed for a yield increase of 209 percent from 1992 to 2007 according to the U.S. Department of Agriculture while addressing labor and disease and insect pressure. The annual value of lettuce seed in 1995 was estimated to be 31 million today its about 105 million. Thats a huge increase but theres also been an increase in annual research and development estimated to be from 16 percent to 23 percent which has increased the value of what growers are producing. Ton van der Velden SIPA chair and Enza Zaden North America president and CEO says he has worked his whole life in the seed industry and has always been concerned about being able to invest research and development dollars into open-pollinated crops such as peas beans lettuce wheat and grass seed. To enable innovation and research and development there must be reason- able compensation so we can continue to invest van der Velden says. Innovation Provides Value Weatherly notes the message is the same across the board no matter what sector of the industry one might examine. Innovation provides value back to the industry and growers he says. In addition to providing education BY THE NUMBERS Buhler Inc. T 209.983.8400 sortexsalesbuhlergroup.com www.buhlergroup.com Superior detection for maximum yield. The SORTEX A MultiVision ensures ultimate quality and yield for agricultural seeds including field crops vegetable seeds lawn seeds and many others. Utilizing its advanced MultiVision inspection system and broadband LED illumination the sorter is exceptional in the removal of contaminants and foreign materials such as discolored broken split spot defects and mud-stained product bird excreta glass stones and other seeds. The advanced inspection system can even detect the most challenging applications such as reduction of mycotoxins oblong soybeans dent corn from sweet corn and refuge-in-a-bag corn separation. Visit booth 140 at the ASTA CSS 2015 Seed Expo to see the SORTEX A optical sorter. Clean Seed. Productive Seed. BSOC 155XXX Seed World_ Advt_Nov 2015.indd 1 11172015 15853 PM