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36 SEEDWORLD.COM DECEMBER 2015 Seed companies expand in-field support using the latest in data science. Maria Brown INVESTING IN DECISION SUPPORT TECHNOLOGY OPTIONS ABOUND IN the world of precision agriculture with many of the latest technology and tools bearing the same company logos as the seed and inputs farmers purchase. Some decision support programs are more than a decade old while others are still in their infancy but regardless of their age all seek to seamlessly evolve as technology and agricultures needs change. Seed companies recognize that helping custom- ers gather and analyze data from the sky in the tractor and within the soil benefits everyones bottom line. Climate Field View The Climate Corporation From the most basic to complex of agronomic needs farmers can customize their precision agriculture services with help from The Climate Corporations Climate FieldView offerings. Wes Hays commercial product director for agronomic ser- vices says their web and mobile tools launched in the spring of 2014 allow growers to collect and use farm data all in one place. Climate FieldView Prime serves as the base for the technol- ogy. This free service delivers weather and scouting informa- tion at the field level and allows users to collaborate with team members and advisors. Currently farmers use this program on 75 million acres in the lower 48 states. Our Prime program is a really nice technological tool that helps farmers decide where do I spend my time today Hays notes. Climate FieldView Plus a subscription service gives users multiple means of recording and displaying planting and harvest data in real-time allowing them to efficiently analyze results and make comparisons. In 2016 the company plans a limited release