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The Need for Seed Treatments Regardless if its IPSA Independent Professional Seed Association or any other seed trade association we need to advocate for our industry. There are a number of issues causing colony collapse be it the Varroa mite or the linear genetic path of queen bees. There are a number of things it could be but we need to advocate that we need neonicotinoids. We need to let others know what seed treatments do for our industry. Neonicotinoids provide a lot of value for American farmers. We empathize with beekeepers and want to work with them to solve the problem because bees are essential in the food chain. There isnt a seed company out there that isnt reliant on bees and what they do for agriculture. But there are a number of other items that are causing bee numbers to drop. If you dont have access to seed treatments you revert to foliar applica- tions which could further hurt the bee populations. We are good stewards of the land. We put polymers on our seed treatments and we put that insecticide in a place that doesnt actually hurt the bees. Terry Schultz president of Mustang Seeds and the Independent Professional Seed Association A Call for Effective Communication Back in the 90s ... we had the belief that the sci- ence would speak for itself. Then we realized that there was a lot of work to be done to communicate to growers and get the technology adopted. That part has gone really well ... but we are still addressing questions around consumer acceptance. We should have put more effort back then in talking to the public. We have a Our Giants of the Industry share what theyve been working as well as their advice and expertise from how to better communicate about science and technology to attracting the best talent. Julie Deering responsibility to address the publics questions and were doing that. Unfortunately its a little late. There are extreme voices on both sides of this debate. There are critics who will never like new ag technologies or GMOs and there are advocates. But theres a group in the middle ... who are just interested in learning more about food. Thats the group we need to speak to. When I see us doing that we can change views we can change attitudes and people understand. When we are having those conversations as a scientist its hard for me to say but science is second. This is about trust and ... finding a common ground. Some people care about food nutrition and affordability for their families and thats a great conversation. Some think about a growing world and feeding people who are not as fortunate and thats a great basis for a conversation. Others really focus on the environment and how we can use technologies to minimize the impact of agriculture. It is so important to find that common ground and build on that. Then talk about the science. Robb Fraley Monsanto executive vice president and chief technology officer When Disaster Strikes The most important thing that the interna- tional seed industry can do for increasing the preparedness in countries where disasters might strike is to part- ner with FAO to work in the harmonization of rules for seed production and trade and in the mutual rec- GIANTHIGHLIGHTS 30 SEEDWORLD.COM DECEMBER 2015