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8 SEEDWORLD.COM DECEMBER 2015 CONTENTSDECEMBER2015 In Every Issue Microbials Move to Mainstream Beneficial bacteria show promise for the environment bottom lines. Innovate and Protect Education increases awareness of intellectual property. The Science of Predicting Yield Researchers deploy new tools to more accurately predict yield over more acres faster. Plant Pathogens on the Prowl Scientists battle an increasing number of plant pathogens. Plant Breeders Share All Two plant breeders talk about the now and the future. 3MG Goes Counter Culture One Minnesota man works to push conventional yields higher. Trust in a Handshake The Western Seed Association Recognizes Young Seedsman of the Year. Robotic Writers Could your seed catalog be written by a robot Software Allows for Better Breeding Technology can help breeders keep pace with the science. Features continued 62 76 82 86 92 94 96 97 98 Strategy Battling insects with seed-applied technologies and traits. Research Showcase Cross Pollination Regulatory Roundup World Status Industry News Since 1915 58 102 108 110 112 114 120 Columns 72 74 122 The Activist Agenda Mischa Popoff exposes organic activists actions. International Agricultural Development Dennis Thompson shares how two scientists adapt soybeans for increased food security. Giant Views The closer elections are to home the more they matter shares Bryan Gentsch of the Texas Seed Trade Association. 82 WEBWHEREONTHE For bonus content and more information on these issues check out SeedWorld.com. Here youll find videos extra photos and charts and notes from our journalists. Below are just a few highlights from this issue. SeedWorld.comGiantViews Tune in to the Giant Views of the Industry video series and listen to whats top of mind for leaders today and into the future. The series features experts from across sectors and covers a variety of topics from breeding to business and from policy to technology. SeedIPAlliance.com Members of the seed industry have launched the Seed Innovation and Protection Alliance to help educate and increase awareness about the importance of intellectual property. Learn more about the alliance by visiting its website. USTR.gov The U.S. government released a nearly-final version of the Trans-Pacific Partnership which includes language on biotechnology and addresses the issue of low-level presence. Read the text to see how the agreement might impact your business. SEEDWORLD.COM SEEDWORLD.COM SEEDWORLD.COM DECEMBER 2015DECEMBER 2015DECEMBER 2015DECEMBER 2015 SEEDWORLD.COM Let Seed Worlds 2016 Buyers Guide serve as your reference when seeking new products and services to help you do your job better. Regardless of whether youre in an office setting a laboratory or out in the field theres something here for you. SEEDWORLD.COMBUYERSGUIDE BUYERSGUIDESpecial 2016 Buyers Guide