b'COLOUR SORTERSHow Seeing Nexeeds Lab Enhances Your Colour Sorter Experience GREG COULTER Territory ManagerSaskatchewan, Nexeedgcoulter@nexeed.ca nexeed.ca @NexeedIncINVESTING IN A COLOURsorter is a significant decision, andvisit Nexeeds headquarters, you can see how our colour sort-ensuring that your investment delivers optimal performance,ers can be utilized to their fullest potential. This is crucial for usability and support is crucial. We believe that seeing ourunderstanding how the equipment fits into your operations and colour sorters in action at our headquarters just west ofensuring that your team can operate it effectively. Observing Winnipeg, Man., can provide invaluable insights and benefitsthe sorter in action and receiving on-site training helps you that go beyond what you might gather from remote interactionsmaximize the return on your investment. Youll ensure that or online resources. Heres what visitors have gained by payingyour operators are well-prepared to use the equipment to its us a visit to see the technology in action. capabilities, avoiding potential missed opportunities.1.Firsthand Experience with Advanced Technology.3.Experience Comprehensive Support. Should you One of the most compelling reasons to visit our lab is theencounter any issues with operation, learning processes, or opportunity to witness our colour sorters in action. Our latestmechanical components, having access to immediate, on-site models feature the latest technology, including artificial intel- support can make a significant difference. Our team is dedi-ligence (AI) and sophisticated cameras, designed to streamlinecated to ensuring that any challenges are addressed promptly, the sorting process. Unlike older models that required operatorshelping you maintain productivity and get the most out of your to make decisions and adjustments, our AI-powered systemscolour sorter. Direct interaction with our support staff rein-simplify the process by learning from the product youre sort- forces the value of having reliable assistance available when you ing. Youll see firsthand how easy it is to mark whats goodneed it.and bad, with the AI handling the rest. This allows you toBy seeing the technology in action, receiving hands-on experience how our technology maintains product quality andtraining, and interacting with our support team, you can make efficiency. a well-informed decision and maximize the benefits of your 2.Maximize Your Investment Potential. When youinvestment.SEED HEALTH AND TESTINGWhy ISTAs Role in Seed Testing is Becoming More ImportantSARAH FOSTERPresident, 20/20 Seed LabsSarah@2020seedlabs.ca2020seedlabs.ca@2020SeedlabsOUR LABORATORY HASbeen registered and accredited by thefor labs, the end user and for the industry itself. By setting high International Seed Testing Association (ISTA) for the past 18standards based on good science that are recognized globally, years, enjoying a broad scope of scientific technologies thatISTA ensures that we have the technical competence to provide continues to make a positive contribution to the success of ourthe tests that are reliable, repeatable, trustworthy, uniform and clients exporting seed with orange international certificates ofrelevant to sustainable modern agriculture. And its not just analysis. about staying relevantits about instilling confidence. We recently had our seventh ISTA audit. An experiencedAs ISTA-accredited seed labs around the world implement international technical audit team joined us to inspect andcutting-edge technology many people have never seen before, ensure our seed samplers and seed analysts are adhering toits becoming apparent that ISTA is doing remarkable things in ISTAs rigorous standards. the world of seed testing, and I believe that eventually, even the As I saw then and at the recent ISTA Congress inCanadian Food Inspection Agency will adopt their standards Cambridge (where we celebrated ISTAs 100 thanniversary),for Canadian accredited laboratories.ISTA continues to gather seed scientists, seed experts and pro- Being part of ISTAs network has given us confidence in the fessionals from around the world to collaboratively refine andwork we do, knowing that were aligned with uniform stand-expand testing methodologies. The result? A growing scope ofards which have been vetted by experts and are continuously tests that reflects the global needs of agriculture. monitored with unique proficiency tests.ISTA is forward-thinking, embracing advanced technologyAs technology continues to transform agriculture, ISTAs like artificial intelligence to stay ahead of the curve. ISTA wasrole will only become more crucial. And for me, being part of the first to address these emerging technologies, and I believethat forward-thinking network means were ready to meet the thats the kind of leadership we need in the seed testing world. challenges of tomorrow.What ISTA offers is protectionprotection for farmers, 20 SEEDWORLD.COM/CANADA NOVEMBER 2024'