b'ALLOW ME, WITH GREAT APPRECIATIONAND PRIDE, TO INTRODUCEWeve been working towards some changes for many months at Seed World Group. Were delighted to say that those changes are finally underway! Id like to take you on a brief tour of whats ahead and why were moving forward in this new direction (spoiler alert: the changes are all about serving you better). MANY OF OUR READERSknow us best via one oftion, seed leadership and seed people. Pulling all our publications. In the U.S., weve been Seedour publications and our overall reach under the World since 1915. In Canada, weve publishedSeed World banner expands dramatically the Seed Germination magazine for more than 25 years. InWorld name and our ability to deliver what todays Europe, were proud to have just recently cel- seed industrywhether at a regional, national or ebrated European Seeds 10 thanniversary. In Latinglobal levelneeds.America, we unveiled a brand-new publicationThis change confirms that Seed World is called Seed World LATAM earlier this year.indeed the seed industrys brand of choice: the Each of these publications has its own history,source of information that people are going to serves its unique region and industry, and meetslook to no matter where they are on this glorious the needs of its specific audience and partners.planet. Whether youre French or Canadian or Shawn Brook, President,However, just as each region is part of a widerSwiss or American or Brazilian, you can look to Seed World Group global seed industry, each of our publications isSeed World knowing it is the single source of the part of a wider, global Seed World.trusted, timely, relevant information necessary to Because our Seed World brand is expand- make critical business decisions. ing globally, our changes start with a shift inOur evolution is also in step with the seed naming. European Seed is now Seed World Europe;industrys increasingly global nature. Anyone Germination is now Seed World Canada; Seedwhos been in the seed business for any time at all World is now Seed World U.S., and Seed Worldwill very clearly understand that seed is a global LATAMour newest addition to the Seed Worldbusiness. It really doesnt matter what crop type familywill remain Seed World LATAM. or what part of the seed value chain were talking The evolution is about much more than nameabout: that crossing of borders, that understand-changes, however. Were evolving to make theing of how business is done in different areas is Seed World brand omnipresent in each of thecritical to everyones success. What happens in continents in which we do business. Heres whyany one region shapes, influences and informs that matters to the larger seed industry: every other region. By uniting our publications Our number one priority across all our pub- under the greater Seed World brand, we can more lications has always been telling the story of theeasily reach across the divides between regions to people who make the seed industry what it is. Bypull out the business-critical learnings our readers telling these stories successfully, we facilitate thedepend on.connections that drive relationships and busi- Yet, make no mistake: we still need to be very ness. In this way, we have a direct and mean- clear on what national and regional rules apply to ingful impact on the success of individual seedany particular region. That comes from under-businesses and, collectively, on the larger seedstanding, first and foremost, at a local level. Our industry.vision has always been and continues to be region-Were proud to have a trusted and veryalized information: Europeans talking and writing global reputation within the seed industry, andabout Europe, Canadians talking and writing a name that is synonymous with seed informa- about Canada, Latin Americans talking and writ-4GERMINATION.CANOVEMBER 2023'