b'GIANT VIEWSTO SUCCEED IN TODAYS WORLD, KNOW THEVALUE OF BESPOKE SOLUTIONSTHREE-AND-A-HALFdecades ago, the company I work with wasOperating in both Canada and the a small operation. Fast-forward to today, and weve expandedUnited States brought its unique set of to encompass a thriving workspace and an influx of talentedchallenges due to regional agricultural individuals. The secret to our growth? Adaptability.practices and regulations. Our approach Our success has been intricately linked to the ever-evolvingwas centered on our peoplewe cus-needs of our clients. In an industry that never rests, weve hadtomized our workforce to suit the specific to make strategic decisions, like incorporating sister compa- requirements of each project, ensuring nies, delving into social media marketing, and diversifying ourthe right people with the right skills were services to cater to various facets of the business. Weve evenin the right places at the right times.Arron Madson,ventured into headhunting services. Our ability to remain flex- Weve since entered the world of field President, AgCall ible and aligned with industry trends has been paramount totrials, both for research and for com-our sustained growth. mercialization/marketing These trials and At the core of our philosophy is efficient project manage- demos range from fertilizer to seed, crop ment a deep understanding of our clients needs. Its all aboutprotection and even entire crop input collaborating with our clients to decipher their requirementsportfolios. We also adapted as the certi-and then crafting and executing bespoke solutions to addressfied seed industry changedwe are now them. Canadas largest Authorized Seed Crop Instead of offering cookie-cutter products, we learned toInspection Service. work hand-in-hand with clients to develop tailored solutionsAs sustainability takes center stage in that seamlessly align with their current needs and future aspira- agriculture, business models must play a tions. crucial role in minimizing our environ-But major progress doesnt happen overnight in a business. mental footprint. By employing part-One project that stands out in our journey through the seedtime, localized workers, weve reduced sector was our involvement in stewardship for a U.S. client. travel time and maximized productive The complexity of the program grew as we had to collabo- hours. This approach aligns perfectly rate not only with the seed company that possessed the uniquewith clients sustainability goals, aiding seed traits but also their seed providers, retailers, and growers.them in achieving their environmental This involved extensive training and meticulous tracking, start- targets.ing from the retailers, through to the growers, and eventuallyI envision a future where we continue reaching the cotton gins. to adapt to the ever-changing agricultural To manage this complexity effectively, we designatedlandscape. In todays world, you have to compliance managers who worked closely with each of thesesee yourself as a company that clients can distinct groups. In addition to human resources, we developedcall on when they have limited resources, a specialized technology that allowed us to track the movementlimited time, and need a project done of seeds comprehensively. This technology also enabled us toquickly, efficiently and effectively.document and conduct quality assurance checks on the produc- Staying ahead of the curve, embracing tion and whereabouts of the seeds. technology and championing sustain-However, it wasnt just a tech-driven venture. Considerableability ensures that you will remain a phone-based work and face-to-face visits were essential tovaluable partner for your clients for years ensure the accurate entry of data and strict adherence toto come. required procedures.56GERMINATION.CANOVEMBER 2023'