b'SEEDS CANADA / SEEDS-CANADA.CA / ADAPTABILITY IS A KEY INGREDIENT IN OUR GROWTH RECIPEOUR RESTRUCTURING IS DONE WITH MEMBERS IN MINDAS WE SETTLE INTOthe flow of our new organiza-tion, which was founded over two years ago on Feb.A CHANGING OF ROLES1, 2021, it feels a lot like taking a brand-new car for an extended test drive. Over the past two-and-a-halfUnder our new structure:years, weve been navigating a journey thats given us L orne Hadley (formerly Director of Policy) becomes deep insights and a chance to fine-tune our strategies. Director of Member RelationsMuch like test driving a car reveals areas for adjustment, weve encountered aspects of ourReta Byvelds (formerly Director of Finance and organization that needed refining. This analogy ringsCorporate Services) becomes Director of Finance, particularly true for the revamped organizationalOperations, and Member ServicesBarry Senft, structure we rolled out this past summer.Executive Director Implementing the first organizational structureKristen Hendricks becomes the Manager of Member was like exploring uncharted territory. Since then,and Employee Servicesweve taken the time to get used to this redefinedShelly Rowsell becomes the Manager of Corporate landscape, understanding its strengths and weak- Operationsnesses. Our test drive of the new organizational structure highlighted areas that required fine-tuning. L auren Comin (formerly Manager of Regulatory Affairs) This adaptability and our openness to change are keybecomes Director of Policyingredients in our growth recipe.L ise Newton (formerly Director of Government A crucial driver of this ongoing transformationRelations) becomes Director of Communications and is our unwavering commitment to delivering ser- Government Relationsvices in a way that maximizes cost efficiency. This principle has been at the core of our operations since Roy van Wyk continues to manage Client and we embarked on this journey. As we delve deeper, itIntellectual Property Services as Director of Client and becomes clear that the services we provide contributeIntellectual Property Servicesto the final product our members take pride inA new staff position will be created to support policy certified seed.Imagine a scenario where we increase the costsand government relationstied to supporting and delivering our services. This rise in overhead costs naturally trickles down, influencing the price of our members end product. Our restructuring isnt just about optimizing things internally; it directly impacts our members competi-tiveness and ability to drive sales.Drawing from discussions at our annual con-ference in St. Johns, Nfld., I find us in the role of stewards not only of our organizational journey but of an entire industry. Understanding that our collec-tive efforts shape the sectors path, were obligated to ensure that the services we offer are cost-effective. 46GERMINATION.CANOVEMBER 2023'