b'quality of their crops. To encourage adoption, the crop insur-ance industry also has a role to play as certified seed of the newest varieties is a form of biological crop insurance protect-ing yield in the face of changing stresses in the field. Additionally, grain handlers and millers will play a role as export markets and consumers demand greater transparency when it comes to their food. In the context of seed regulatory modernization andthe increasing use of new technologies like gene editing, what are your priorities as executive director?Firstly, ensuring the efficient operation of the organi-zation and delivering value to our members remains a top priority. However, we also need to adapt to the changing landscape of agriculture, especially in terms of technology. The seed industry is evolving rapidly, with advance-ments in gene editing and other technologies. My goal is to help SaskSeed members embrace these innovations and promote their responsible use. Well focus on demonstratingChris Barker spent over a decade working in livestock vaccine research.the value of new variety adoption through certified seed to all industry stakeholders. Additionally, well work on advocating for supportive policies and regulations that facilitate the responsible adoption of new technologies in seed production. Chris Barker: The RundownTHE ALL NEW COLOUR SORTER AGE: 56WORD TO LIVE BY: "Family first" FAVOURITE PASTIMES: Hiking and pretty much anything else outdoorsSPECTRAVISION1-306-244-2285canseedequip.comsales@canseedequip.comThere\'s a growing need to engage consumers and create awareness about the value of certified seed. How do you plan to tackle this challenge and make consumers more aware of the importance of seed quality in their food products?While engaging consumers directly may be challeng-ing, we can focus on creating awareness among farmers, grain handlers, millers, and food processors. By highlighting the advantages of using the most advanced crop varieties through certified seed, such as improved crop yield, consistency and quality, we can make a strong case to these industry players. Consumers often make choices based on product quality, health and sustainability. If the industry promotes new variety adoption through certified seed, the entire supply chain will benefit from higher stable yields that Improved Performance Connectivity Ease-of-useAn all new optical sorter Control and view your machine No technical skills translate into cheaper high-quality food products, and consum-delivering up to 50% higher reject performance from required for operation.concentrations. anywhere in the world, in line with ers will benefit. Its about demonstrating the value proposition Industry 4.0 standards.The new SORTEX H SpectraVision has been developed using the best of Swiss and British engineering know-how. of certified seed throughout the supply chain and making it an As the result of Buhler\'s 75 years of extensive experience in optical sorting, it offers the above 3 key benefits. industry standard for quality assurance. 32GERMINATION.CANOVEMBER 2023'