b'SOCIAL GENERATION COHORTSThe Lost Generation (akaThe Silent Generation,the Generation of 1914 in(aka the Lucky Few) born Europe) born from 1883 tofrom 1928 to 1945. This isGeneration XGeneration Z (or 1900. Came of age during thethe cohort who came of age(or Gen X), bornGen Z, Gen Zers or First World War and the Roaringin the postSecond Worldbetween 1965Zoomers), born Twenties.War era. and 1980.from 1997 to 2012.The Greatest GenerationBaby boomers bornMillennials (orGeneration Alpha (or (aka the G.I.following the SecondGeneration Y) bornGen Alpha) born from Generation), born fromWorld War from 1946from 1981 to 1996. Thisthe early 2010s to the 1901 to 1927. This groupto 1964.group got the namemid-2020s. First genera-came of age during themillennials becausetion to be born entirely Roaring Twenties, thethe oldest of them werein the 21st century. Gen Great Depression andentering adulthoodAlpha is expected to Second World War. at the turn of a newreach two billion in size millennium. by 2025.professional development and value feedback and mentoringterms of education, Gen Zers continue to attend college, but from their managers. they are also using tutorial videos, online classes, and real-world experience to tailor their learning to their unique, personal What to do for millennials at your workplace: goals.Collaborating on projects appeals to millennials desire to con- They want stability as well as flexibility. They want a stable sider perspectives other than their own, because when multipleincome and benefits, but they also want work environments minds work together, different ideas are bound to be broughtthat allow them to work from anywhere and at any time. to the table. Even if their work is entirely independent, you can refer them to someone with whom they can bounce ideas orWhat to do for Gen Zers at your workplace:receive feedback on their projects. Make fostering a diverse and inclusive workforce a top prior-Set up an anonymous suggestion box for employees.ity. As the most racially and ethnically diverse generation to Millennials want to have their voices heard. A digital sugges- date, Generation Z anticipates diversity as the norm. If your tion box is one way to solicit their feedback. organizations approach to diversity and inclusion is out of date, Millennials are motivated by meaningful work. Moreattracting and retaining Gen Z employees will be much more importantly, they must consistently measure and communicatedifficult.the impact of their performance on the rest of the organization.Gen Zers top priorities at work are broadening their Provide them with actionable feedback. Millennials are simplyskillset and gaining relevant experience. Its critical to provide a generation that prioritizes it.them with opportunities for growth such as on-the-job train-ing, mentoring from experienced co-workers, and eLearning Characteristics of Gen Zers: programs. This generation is concerned with social responsibility and diversity. Almost all 13- to 17-year-olds own a smartphone. AsBringing the generations together:a result, Gen Zers have grown up with instant access to theIts important to expand communication strategies by making internet, news, and social media. Indeed, social media enabledthe same message available in multiple formats, as each genera-them to voice their opinions on political and cultural issuestion may have a different preferred communication channel. before they were old enough to vote. They anticipate workingDont forget to work towards building a culture of belonging, with cutting-edge technology. Because Gen Zers were born intoand to initiate open intergenerational conversations about the a digital world, it stands to reason that they expect technologysense of purpose that employees experience in their work.to be integrated into their jobs.More than previous generations, Gen Zers prefer unconven- Based on: getapp.com/resources/characteristics-of-different-generations- tional approaches to education, finances, and employment. Inin-the-workplace/ NOVEMBER 2023GERMINATION.CA 29'