b'November 2023ContentsFEATURES04Introducing Seed World Canada MANY POLICY RECOMMENDATIONS 08A New Report Shows the Move to UPOV 91 was a Smart OneWE OFTEN HEAR BEING DISCUSSED 16Leadership Redefined: Top CEOs Steering the Ship COULD HARM OUR FARMERS AND THE 28From Boomers to Zoomers30Chris Barker has a Vision for a High-Tech Future PRODUCTIVITY OF OUR LAND.in Farming Jeff Bereza / 4234The Skill of Delegation38Sustainability and the Politics Behind It42 Political Persuasion: A Guide to Effective Advocacy Theres Light at the End of the SRM Tunnel52 PERSPECTIVES14CSGA26 Cover Crop Corner46Seeds Canada56Giant ViewsDEPARTMENTS48 Retail Roundtable54The HeadlinesSPECIAL SECTIONS21 INSIDERSON THE COVER:Were proud to unveil amajor transformation the evolution of ourlegacy brand Germinationinto the new Seed World Canada. See page 4. NOVEMBER 2023GERMINATION.CA 1'