imes have changed and will continue to change with the rapid digitization of marketing and communications in 2018 and beyond. As the world changes, so too must the seed industry. Hence, we are stepping up our game to meet the evolving needs of the market. This year, Asian Seed & Planting Material is pleased to offer a number of new digital and dynamic mar- keting tools that will help you get your message out to a wider and specifically-defined audience – more ef- fectively and efficiently than ever before. Sev- eral new marketing opportunities are available to Good Standing APSA members à la carte, or in one of our value-added packages. See table above, or inquire via email: Steven or Suchada @apsaseed.org Access Asia & the Pacific Regional, Global Trade Trends Imports, Exports, Demand & Consumption Research & Development Latest breakthroughs, technologies, threats & opportunities Regulatory & Phytosanitary Latest in legislation, regulation on movement of seed Exhibitions & Events The Asian Seed Congress & other important meetings Magazine Formats & Rates (US$) A la Carte Seedsman (six Issues +) Executive (four Issues +) Breeder (three Issues +) No. 1--4 & 6 No. 5 Special Rate Value Save Special Rate Value Save Special Rate Value Save Centerfold: 420x297mm (+5mm bleed) 3,400 3,900 18,810 24,840 6,030 14,100 17,990 3,890 10,700 14,490 3,790 Full Spread: 420x297mm (+5mm bleed) 2,900 3,400 16,110 21,290 5,180 12,100 16,963 4,863 9,200 12,440 3,240 Back Cover: 210x297mm (+5mm bleed) 2,900 3,400 16,110 21,290 5,180 12,100 16,963 4,863 9,200 12,440 3,240 Inside Front Cover: 210 x 297mm (+5mm bleed) 2,200 2,900 12,510 16,520 4,010 9,500 13,225 3,725 7,300 9,770 2,470 Inside Front Cover: 210 x 297mm (+5mm bleed) 2,200 2,900 12,510 16,520 4,010 9,500 13,225 3,725 7,300 9,770 2,470 Inside Back Cover: 210x297mm (+5mm bleed) 2,040 2,500 11,430 15,144 3,714 8,620 12,085 3,465 6,580 8,874 2,294 Full page -- right: 210x297mm (+5mm bleed) 1,800 2,125 10,013 13,305 3,293 7,525 10,600 3,075 5,725 7,755 2,030 Full page -- left: 210x297mm (+5mm bleed) 1,600 1,925 8,933 11,885 2,953 6,725 9,475 2,750 5,125 6,935 1,810 Half page -- right: 210x148mm (+5mm bleed) 1,020 1,188 5,659 7,610 1,951 4,248 6,056 1,808 3,228 4,400 1,172 Half page -- left: 210x148mm (+5mm bleed) 920 1,088 5,119 6,900 1,781 3,848 5,493 1,645 2,928 3,990 1,062 Quarter page -- bottom full width left: 210x74mm (+5mm bleed) 650 700 3,555 4,865 1,310 2,650 3,856 1,206 2,000 2,765 765 Quarter page -- bottom full width right: 210x74mm (+5mm bleed) 600 700 3,330 4,560 1,230 2,500 3,625 1,125 1,900 2,610 710 Quarter page -- bottom right: 105x148mm (+5mm bleed) 550 600 3,015 4,155 1,140 2,250 3,294 1,044 1,700 2,355 655 Quarter page -- bottom left: 105x148mm (+5mm bleed) 500 600 2,790 3,850 1,060 2,100 3,063 963 1,600 2,200 600 Value Addition Marketing Package Extras Advertorial* Above + 10% Free x 1 * 550-4290 Free x 1 * 550-4290 Free x 1 * 525-4095 Facebook Target Marketing Campaign Basic** 50 Free x 2 ** 100 Free x 1 ** 50 Free x 1 * 50 Facebook Target Marketing Campaign Premium** 100 Free x 1 ** 100 Free x 1 ** 100 APSA 2019 Calendar Promotion (For Package Bookings Only) APSA Calendar One Month: 200x190mm + 200x40mm*** 1,500 1,000 1,500 500 1,200 1,500 300 1,350 1,500 150 * Client supplies copy and photos with editorial support. Editor will advise specs, varying on advertorial size. Value of advertorial is advertisement rate plus 10% premium **Facebook Basic Campaign = 1 week; audience reach 5,000-15,000 depending on desired demographic parameters & type of content; Premium = 2 weeks; audience reach 10,000-50,000 depending on desired demographic parameters *** Calendar is booked on first come, first service basis. The special rate quoted in card is in addition to cost of package. **** Only Good Standing APSA Members are eligible for the above rates; Asian Seed & Planting Material reserves the right to accept or reject content. 2018 Advertising Rates T