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58 SEEDWORLD.COM JUNE 2015 A Need for Change ISF Secretary General Michael Keller called for change during his first speech to the delegates of the 2015 World Seed Congress. ISF is changing and we changed a lot this year Keller said. Young and new people arrived but weve also kept the exper- tise and thats important. He emphasized that its important to be proud of the work done by predecessors throughout the federations 90 years of work. Keller asked participants if they knew what that meant. Its 90 years of life together 90 years of promoting your interests he said. Its about the movement of seed growing cleaning conditioning and marketing. Seed is moving around the world which he illustrated by showing a map that one might initially think of as a global airline flight map. This is not an airline flight map this is a map of seed movement today he explained. Welcome to the 21st century where we have more efficient breeding an increased number of tools increased political decisions as well as trade and market issues Keller said. We have a lot of challenges but the role of ISF is to turn these challenges into opportunities. Keller emphasized the need for a common vision regardless of company size geographic region or seed sector. Kellers vision is a world where the best quality seed is accessible to all He added that the staff and leadership at ISF are working to create the best environment for the global movement of seed and promote plant breeding and innovation in seed. Thats where we are working he said. That will be our daily work. He added that ISF must work to collaborate with national and with regional associations. Its about collaboration integrity and innovation he said. We have to be visible be engaged and be proactive. Keller emphasized that plant breeding and innovation is one of ISFs top priorities along with seed applied technologies the harmonization of phytosanitary measures royalty collection efficient intellectual property protection and the multilateral system of access and benefit sharing. We need harmonization among countries not over-regulation Keller said. And we need an access and benefit sharing system that takes into account business its not just about money. We are a strong association Keller said. Seed is Life thats our motto and will be forever. Collaborate and Communicate A veterinarian turned lawyer shared insights about communicat- ing science and technological advancements with the general public during the Breeders Committee meeting. We have a lot of challenges but the role of ISF is to turn these challenges into opportunities. Michael Keller