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8 SEEDWORLD.COM JUNE 2015 ideas its best to make your point calmly and succinctly and then move on. Never threaten or demand Miller says. Its okay to agree to disagree. 3. Dont ramble. DeMarchi says its important to be direct and not hint around at what you want. Make the sale she says. If theres a specific ask for your company or organi- zation make sure you ask it. Be direct. The worst thing that can happen is that theyll say no. 4. Dont assume that everyone is an expert. Remember you know more about the issue than the politician youre meeting with. Also you might not meet directly with the congressman or woman and some staffers could be inexperienced. Sometimes you have to give them a little background information about the issue and where youre coming from but they are interested and willing to learn Latham says. At the state level youre more likely to get a meeting with the legislator but Miller says speaking with staff is just as beneficial. I never have reservations about speaking to a staffer he says. They are very competent. 5. Dont have unreasonable expectations. Its rare youll get a firm commitment and thats okay. Most leg- islation takes years to complete. The most important thing that can come from a meeting like this is to become a reputable source of information DeMarchi says. You want to develop an ongoing partnership. The exact strategy for speaking with state and national poli- cymakers differs slightly depending on the situation. For exam- ple your attitude and actions during a pre-arranged meeting on Capitol Hill will be much different than if you happen to catch a few minutes with a senator at a coffee shop or fundraising event. In a casual situation the best thing you can do is ask ques- tions and try and make that personal connection Latham says. No matter the environment honesty and professionalism are key. It is also important to choose topics that impact you directly and that you are passionate and knowledgeable about. Some of the biggest issues currently facing the industry include the GMO labeling bill international trade intellectual property rights as well as conservation programs and concerns about the health of pollinators. Latham says now is the time to get involved. Its probably more important now than ever for all of us in the seed industry to tell our story because if we dont the opposition will Latham explains. SW John Latham is president of Latham Hi-Tech Seeds. Jane DeMarchi is vice president of government affairs for the American Seed Trade Association. Seed Treaters ScaleWeigh Hoppers Complete USC Automation Pump Stands Tri-Flo Continuous Treating Seed Conveyors Walking Legs Vibrating Hoppers Air Operated Bin Gates Dump Re-bag Hoppers USC Bulk Seed Systems Include Mix Tanks U-Tote Direct Inject Bin Fill Conveyors Underbin Conveyors Truck Unload Conveyors The only company to design engineer manufacture and install complete Bulk Seed Systems. With over 15 years experience USC is a pioneer in seed treatment technology and the most trusted partner in the industry. No one compares to USCs customized treating solutions USC LLC. 866-703-7472 www.USCLLC.com WATCH A USC BULK SITE COME TOGETHER Seed Treaters ScaleWeigh Hoppers Complete USC Automation Pump Stands Tri-Flo Continuous Treating Seed Conveyors Walking Legs Vibrating Hoppers Air Operated Bin Gates Dump Re-bag Hoppers USC Bulk Seed Systems Include Mix Tanks U-Tote Direct Inject Bin Fill Conveyors Underbin Conveyors Truck Unload Conveyors The only company to design engineer manufacture and install complete Bulk Seed Systems. With over 15 years experience USC is a pioneer in seed treatment technology and the most trusted partner in the industry. No one compares to USCs customized treating solutions USC LLC. 866-703-7472 www.USCLLC.com Industry Leader.Industry Leader.Industry Leader.Industry Leader.Industry Leader.Industry Leader. Industry Innovator.Industry Innovator.Industry Innovator.Industry Innovator.Industry Innovator.Industry Innovator. WATCH A USC BULK SITE COME TOGETHER