Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120 Page 121 Page 122 Page 123 Page 124 Page 125 Page 126 Page 127 Page 128 Page 129 Page 130 Page 131 Page 132 Page 133 Page 134 Page 135 Page 136 Page 137 Page 138 Page 139 Page 140 Page 141 Page 142 Page 143 Page 144 Page 145 Page 146 Page 147 Page 148STRATEGY A featured segment designed to share business- critical information to seed-selling professionals. Visit SeedWorld.com to download this department and other tools. Focus on the Furrow As companies continue to innovate and look at different ways to deliver what the seed needs to reach its maximum potential, some create synergies in the furrow. Julie Deering WE ALL KNOW that the seed, this tiny little round thing that fits between your thumb and forefinger, is a finite space. For the past decade, seed treatments have been a point of focus for scientists and seed compa- nies as they look to deliver crop inputs more precisely, giving the seed exactly what it needs right where it needs it. Now, the seed is loaded up and researchers are starting to look at and evaluate, what can live on the seed and what can live in the furrow. They are also asking if unique synergies can be cre- ated between the two. “We’re always looking for ways to bring the best solu- tions to growers,” says Caren Schmidt, BASF technical marketing manager. New Partnerships BASF and FMC recently announced a partnership to develop several new in-fur- row products that integrate the technologies of FMC’s unique, market-leading LFR insecticide and BASF’s gold standard fungicide portfolio. Through the partnership, BASF will launch Manticor LFR In-Furrow fungicide/ insecticide this spring. “As an industry, we need new tools to push yield higher without using more of our natural resources,” says Scott Stout, BASF corn fungicide products manager. “These kinds of collaborations help get us to that goal.” In-furrow fungicides offer many benefits from improved root growth and seedling vigor to improved cold tolerance and higher yields, Schmidt says. “Losing yield potential at planting can never be made up for later in the season,” Schmidt explains. “So with an in-furrow product that protects against diseases, improves cold tolerance and protects against soil insects, including corn rootworm, that can really help get that crop out of the ground more quickly and more uniformly, and set it up for the highest yield potential.” The seedlings benefit from an in-furrow applica- tion because of the fungicide component, so the tech- nology that is in Headline, she explains, helps protect against diseases ... then the insecticide component helps Seed and crop protection companies look to make better use of the furrow, creating syngergies between what goes in the soil and what goes on the seed, to help farmers increase crop yields. 38 / SEEDWORLD.COM DECEMBER 2016