Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120 Page 121 Page 122 Page 123 Page 124 Page 125 Page 126 Page 127 Page 128 Page 129 Page 130 Page 131 Page 132 Page 133 Page 134 Page 135 Page 136 Page 137 Page 138 Page 139 Page 140 Page 141 Page 142 Page 143 Page 144 Page 145 Page 146 Page 147 Page 148STINE TALKS STRATEGY Myron Stine is president of Iowa’s Stine Seed Company, America’s largest privately-owned seed company, and the fourth largest overall. He takes our questions. Seed World: What are you reading now, and why?  Myron Stine: I read the Wall Street Journal for business and Men’s Health for non-business balance. SW: What are your biggest concerns within the industry at the moment? MS: The financial stability of the customer, and helping the customer with this. SW: What are your top three goals for the year ahead? MS: 1. Placing the right product on the correct acre. 2.  Enabling the sales force to provide the best our company has to offer the customer. 3. Hitting the company’s unit sales goals. SW: What do you feel your biggest accomplishment has been? MS: Taking a company known for soybean genetics and learning where the company’s corn genetics add value for the industry, and marketing that successfully. SW: What do you want others to know about the seed industry? MS: That it’s the most exciting area of agriculture! SW: What are your responsibilities at Stine Seed, and how have they changed over time? MS: I’m responsible for the sales and marketing of Stine’s branded business. I began as an independent sales repre- sentative in the field before traits were a factor. It was almost a part-time job then. Today the seed industry is a much more professional environment and the workload is nonstop. SW: What are you working on right now? MS: Creating a few in-season programs for 2017 and planning for the 2018 selling season. SW: Best advice you’ve received? MS: There is always a new strategy to try, and you’ll never feel your job is completely done. 112 / SEEDWORLD.COM DECEMBER 2016