Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76FEBRUARY 2017 SEEDWORLD.COM / 23 she says. “So the range of qualities and varieties of various fruits and vegetables available with unique sensory properties has increased.” One example Raithatha notes are small, sweet apples targeted at children. Raithatha says many consumers still prioritize cost over sensory qualities, but a growing segment of consumers, such as millennials, are willing to spend more money on better-tasting fruits and veg- etables. “In some cases this is associated in their minds with other characteristics, such as organic, ethical or healthy,” she explains. She points to a project in New Zealand focused on developing a red- skinned, red-fleshed apple, which she says seeks to up the ante of a traditional offering by increasing its sensory appeal. “In general, the appeal of the product may be much more if there is a specific sensory characteristic that consumers find novel and appealing, and that can “Growers and consumers don’t know what the possibilities are. It’s up to us to generate those possibilities and see what they do like.” — David Bedford dictate general trends, variations in preference can be “very large” even within regions, influenced by psychology, physiology, context and societal influ- ence, says Raithatha. In the end, who really knows why consumers reach for one apple instead of another? Bedford says that in the apple indus- try, breeders can’t focus too closely on consumer trends. “It’s hard to know what consumers will want in 20 years. But most consumers don’t know what they want anyway,” he says. When he started breeding apples 38 years ago, he asked apple growers what they wanted to see in new apple varie- ties. They asked for “redder” versions of apples they were already growing. “Growers and consumers don’t know what the possibilities are,” he says. “It’s up to us to generate those possibilities and see what they do like.” SW be linked with unique nutritional or other health benefits,” she says. But even if consumer trends can be generally identified, individual prefer- ences are complex and hard to pin down. For example, though cultural approaches to particular fruits and vegetables can Call 1.855.746.8200 or visit www.norstarmfg.com to find a dealer near you. BUCKET ELEVATORS Capacities From 100 - 20,000 BPH Weather Sealed Seams Minimal Impact Head Design Easy-Clean Boot Distributors, Ladders and More MAXIMIUM THROUGHPUT | CONTAMINATION PREVENTION | RELIABLE QUALITY SCAN TO VISIT OUR WEBSITE CHAIN/PADDLE CONVEYORS SYSTEM APPLICATIONS En-Masse or Incline Models Fully-Enclosed Weather Tight Housing Self-Cleaning Tail Section Flush Mounted Cross Slide Gate Overhead, Under-Bin, Drive-Over & More Indoor and Outdoor Handling Systems Design and Layout Guidance Monitoring/Automation Customized To Fit Your Needs Quality Service & Support