DECEMBER 2017 SEEDWORLD.COM / 29 CELEBRATING 20 YEARS of the Right people in the Right place at the Right time. “To our many clients, thank you for the trust and confidence you have placed in Direct Contact over the last 20 years. Call us at 800-558-6803 to get started on your next initiative.” - Terry Bowen, President/Founder DirectContact.com 002942 – 2017 20th Anniversary Ad – Seed World (Oct-Dec 2017) – 7.875 x 4.75 “[When it comes to] plant breeding innovation and intellectualproperty,itreallyisachallengetoprotect these new tools from current intellectual property rules. This is a new tool, so we need a new way of looking at it.” —Dr. Miguel Rapela, CEO, Argentine Seed Association “[Seedcareinstitutes]reallybringthepotential of our product to the maximum. It doesn’t matter how good a product is. If you have an untrainedoperatororthewrongrecipe,orthe wrongequipmentsetup,theexperienceatthe customer level might be a bad one.” —Ioana Tudor, Global Head of Seedcare, Syngenta “It’s an amazing experience for me to go to all of these places and see the adventures you can have as a plant breeder. When I started, I wanted to be the Indiana Jones of the plant breeding world. You can do it if you have the passion and the drive.” —Anthony Leddin, Co-founder, Plant Breeders Without Borders