DECEMBER 2017 SEEDWORLD.COM / 11 In Every Issue Strategy Experts weigh in on biologicals and the role they play in plant breeding. Cross Pollination Regulatory Roundup World Status Industry News Since 1915 34 140 142 144 146 150 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing — with the goal of helping you make better, more informed business decisions. 70 Columns 62 86 89 120 152 The Risk Corner David Zaruk looks at protecting the scientific method. Artificial Intelligence AI: The single most important agriculture innovation in our time. International Agricultural Development Dennis Thompson looks at the different exposures that can ready students for a career in the industry. Helping Wheat Growers Increase Farm Profitability James Weatherly looks at how US wheat growers compete in an increasingly competitive market while maximizing profitability. Giant Views with Allan Bruce Downie Plant breeders have approached a decisive moment in the world of seed biology. On the Cover Photo submitted by the Burrus family. A giant of the seed industry, Tom Burrus passed away on Oct. 28, 2017. Seed World – as well as some of Tom’s peers and biggest fans - pays tribute to this true seedsman. Features, continued Equipment Standards Keep Seed Treatments in its Place Planting equipment manufacturers and seed protection suppliers collaborate to develop best practice standards. SAA An organization that fully represent the interests of the entire seed industry within the Americas. U.S. Corn and Soybean Seed Industry Family Tree Mapping the evolution of U.S. seed and agrichemical companies. Breeding Highly Productive Corn has Reduced its Adaptability University of Wisconsin–Madison opening a pool of possibilities. 128 134 136 138 CONTENTS/DECEMBER2017 128 150