28 / SEEDWORLD.COM DECEMBER 2017 GIANT HIGHLIGHTS “Connecting plant breeding with the food system and helping people understand what it is that we are doing, and how we are impacting them on a daily basis, [is what I’d like to accomplish].” —Claire Luby, Executive Director, Open Source Seeds “There’s a lot of opportunity to create value assuming the farmer is always going to pay for that value. There’s precision ag, and a lot of value to be added by giving information to the farmer. The tough part is that the farmer/vendor doesn’t want to pay for that information.” —William Goodbar, Founder, The Goodbar Group