Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60SEPTEMBER 2016 39 The seed industry today is faced with amazing opportuni- ties, but also unprecedented challenges, says Horner. To complicate things, the path to success is littered with many contradictory consumer and political influences, he adds. People want a cheap and abundant supply of nutritious food, and they want it delivered on a plate of environmen- tal sustainability, but they won’t support the technology that can provide it, he says. “How do we as an industry and association function in this environment of contradictory influences? We can’t afford to wait 22 years for an effective royalty model to sup- port breeding and development in the cereal sector, like we waited 22 years for UPOV 91,” Horner says. “We can’t afford to see new breeding techniques shelved because we haven’t been able to demonstrate their value to society.” “We can’t afford to lose export markets because not enough effort was put into establishing low-level pres- ence policy here at home and internationally. What’s the answer? Part of it is the development and execution of sound CSTA strategy designed to achieve our strategic goals.” CSTA executive director Crosby Devitt marked one year in his position at the annual meeting. He’s tasked with implementing those strategic goals, and says public trust in agriculture often affects seed more than anything else. A sound plan for the years ahead is key to securing a pros- perous future for seed in Canada, he says. Doing so, he thinks, will involve putting a human face on the industry more than ever before, something he’s had the pleasure of doing over the past 12 months as execu- tive director. “When you actually know the people involved in agri- culture and the seed industry, you see the integrity and commitment they have to developing safe products,” Devitt says. “Then when you witness negative consumer percep- tion around new technology, it creates a stark contrast. Creating the opportunity for people dedicated to seed to talk with consumers will diffuse the fear and build trust in the future of our food system.” Marc Zienkiewicz “We can’t afford to wait 22 years for an effective royalty model to support breeding and development in the cereal sector, like we waited 22 years for UPOV 91.” — Scott Horner Dealer Enquiries Welcome 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 1.800.418.9461 convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com convey-all.com Looking for reliable equipment Looking for reliable equipment Looking for reliable equipment Looking for reliable equipment Looking for reliable equipment Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Check out our extensive line of Portable Belt Conveyors. 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