Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 6024 From manual treaters and From manual treaters and basic pump stands to fully basic pump stands to fully automated prescriptive automated prescriptive treating systems, USC treating systems, USC offers the most diverse offers the most diverse product line available in product line available in seed treating solutions. seed treating solutions. Industry Leader. Industry Leader. Industry Innovator. Industry Innovator. www.uscllc.com www.uscllc.com 866.729.1623 866.729.1623 USC, LLC. | 2320 124th Rd | Sabetha, KS 66534 groups. The 2013 move to include “facilitating variety devel- opment” as part of its corporate objects has led to a 10-year, $3.5 million partnership with the Crop Development Centre and the Saskatchewan Wheat Development Commission. In 2016, SeCan also took concrete steps to invest in equip- ment and lease land in strategic locations, to fill voids in testing infrastructure for its variety development partners, according to Reid. SeCan has also launched a new campaign in partner- ship with Farm & Food Care Canada. Known as “Growing Trust,” it encourages SeCan members to donate to Farm & Food Care Canada, and all donations will be matched by SeCan. The goal is to dispel public misconceptions around modern farming practices that threaten growers’ ability to farm sustainably. “We have a lot to gain or lose based on consumer accept- ance and public trust,” Reid says. “The issue of building “Because plant breeders wanted to be paid, they were licensing their varieties to the bigger businesses. So, the growers came together and started talking about the need to have a method of putting these new seeds into the growers’ hands.” — Lorne Fell public trust has really risen to the top of the agenda. I think everyone is looking at this and how can we make things better going forward.” Marc Zienkiewicz SeCan's Jim Downey, Brenda Trask, Todd Hyra and Jeff Reid celebrate the 40th anniversary