Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60SEPTEMBER 2016 1 features CONTENTS • SEPTEMBER 2016 departments “Fungi and bacteria can be very successful biological crop protection agents, while having an excellent environmental profile.” Strategy Session 16 “I had to create a title that would not freak everyone out … Difficulty is not discriminatory.” Giant Views 56 INSIDERS 32 CSTA 46 CSGA 47 CSAAC 48 Regulatory Roundup 49 World Status 50 Cross Pollination 52 Industry News 53 06 SeedSynergyAt-A-Glance In an effort to efficiently use resources, create cohesion and streamline processes, industry associations begin to look at a collective collaboration strategy. 10 GoingWithoutThiram New regulations have broad impacts for those in Canada and possibly across the border, too. 12 TheBalancingAct The struggle is real: Finding that balance between work (your professional career) and family (your personal relationships). Here we identify a few tools that could help bring new balance to your life. 20 SeCanMarksaMilestone Look back at SeCan’s contributions to the seed industry and some of the people who made it happen. 26 Seeds,Syria,FoodSecurity Plant researchers find refuge with the help of nearby nations to continue work on dryland crops. 40 26 30 UnlocktheSecrettoSelling MoreSeed With sales teams pounding dirt roads earlier and earlier each year, experts say the art of the sale lies with good communication. 36 CSTAZerosinonPriorities At its annual meeting, the Canadian Seed Trade Association focused on some of the industry’s biggest challenges. Just what are those challenges? 40 NotYourGrandma’sRolls It’s not that you’re a bad cook, the wheat is different and has a different flavour profile. That’s why one researcher is looking to bring back Purple Straw wheat. 42 SpotlightonCSGA Did you miss the annual meeting in July? Check out the highlights.