b'PARTNER CONTENTReady, Set, Grow:The Power of Pre-Treated Corn SeedBy: Todd Hanson, Bayer Product Manager for Corn Seed TreatmentsF arming has been a constant thread throughout my life.ble startwith high-quality, pre-treated seed that simplifies early Growing up on a farm and with my brother and many closeseason decisions and sets the stage for strong crop performance.friends still working the land today, Ive always been con- At Bayer, all of our corn seeds come pre-treated with Acceleron nected to agriculture. Though Im not out in the field myself, ev- Seed Treatments, which are designed to protect crops right from ery part of my career has been centered on finding ways to makethe start. These treatment packages cover all the bases with what farming easier, to reduce stress, and to boost productivity for thewe call FINBfungicides, insecticides, nematicides, and biologi-men and women who sustain our world. calstailored to address the specific needs of each field. Once I know firsthand that farming isnt easy. From the unpredict- growers choose the package that best suits their operation, they ability of weather to soaring land costs, fluctuating commoditycan have confidence that early season pest and disease threats prices, equipment breakdowns and input shortages, farmers areare under control. Plus, our industry-leading bio-enhancers give constantly facing hurdles. Many of these challenges are out ofseedlings the extra boost they need for a strong start.their control, as we who are in ag see year after year. PlantingFor me, it all comes down to making things effective and easy. and harvest seasons are especially intense, with the pressure toFarmers are already juggling a lot of decisions, especially during perform at its peak. planting, so our goal is to provide products that simplify early crop No company, not even one with exceptional products, canmanagement while promoting healthy growth throughout the sea-fully erase the pressures farmers face. I cant magically make ason. If our seed treatments can help take some of that weight off a combine part appear faster when it breaks down during harvestfarmers shoulders and reduce their stress, even just a little, then or bring rain when crops are desperate for water. But what we atweve done our job. And if that means they can get a better nights Bayer can do is help farmers get their season off to the best possi- sleep knowing their crop is protected, thats a win in my book.JUNE 2025SEEDWORLD.COM /59'