b'the flat 10% rate that is currently in effect for many countries.Not Just Big or SmallEveryones HitCrowell emphasizes that tariff impacts arent limited to one part of the industry.Its impacting everyone, he says. Smaller companies that rely more heavily on Canadian and Mexican trade relationships in the short term are definitely very concerned. But that doesnt mean that the tariffs, when they go into effect, wont impact everyone. Its just a matter of what proportion of your sales into a market are impacted.Crowell says ASTA has been working around the clock to provide updates to members, advocate for relief and coordinate with international partners.Over the past 100 days, weve been sending out messages multiple times a week, sometimes twice a day, to a wide range of ASTA members that are involved in trade in North America, Crowell says. Were also really actively engaging here in D.C.Sam Crowell, ASTA senior director of international programs and policy.with our counterparts in the fed-eral government. Were submitting requests for workarounds and com- What Companies Can Do Now eral million, if not hundreds of millions municating with elected officials onCrowell encourages seed companies toon downstream products, he says. the Hill. share their stories and speak up. Just for tariffs in North America alone.Internationally, ASTA is also closelyPlease let us know what is happeningBeyond that, Crowell says, pick up coordinating with peer organizationsat the border, he says. We wouldnt knowthe phone.like Seeds Canada, the Mexican Seedto share specific examples and challengesYou can call your counterparts Association (AMSAC), Euroseeds andat ports of entryif we had not heardon the Hill, he says. You can write others. specific examples from members. your members of Congress. You can Were very well coordinated, heHe also urges members to quantify thereach out to the Department of Ag says. We all have the same con- economic impact. and tell them why this is such a scary cerns. Were all communicating to ourIve heard examples anywhere fromprospect to do business. If that feels governments about what these tariffs$300,000 within a single growing seasonoverwhelming, we are always happy might mean for businesses. for a seed company all the way up to sev- to help.SWJUNE 2025SEEDWORLD.COM /27'