b"PARTNER CONTENTIN LOVING MEMORYJESUS RAFAEL VIDALAUGUST 10, 1968MARCH 10, 2025In Pursuit of The American Dream: Hard Work, Dedication, and SuccessJesus Vidal knew how to deliver advicefrankly, honestly and with a directness thatnot everyone appreciated. By: John Marchese, Head of Global AgricultureJESUS VIDALS FRANKNESS became a defining aspect Commercial Seed and Operations, of his interactions with both colleagues and friends and The Kraft Heinz Company was integral to his approach to the seed industry. It was here, through his work and life, that he became an unsung hero, respected for his ability to tackle complex challenges head-on and ceaselessly improve the systems around him. Jesus story is a powerful testimony to the American Dreams enduring promise, a narrative of hard-won success and a legacy that continues to nurture the seed industry he passionately enriched.Our professional relationship began in 2000 in the unlikely setting of Yuma, Arizona. Fresh out of college and eager to begin my career, I was sent to train with Jesus amid the bustling winter season for vegetable production. Initially, the relocation felt daunting, but it catalyzed a friendship and mentorship that would profoundly shape my professional life. In Yuma, a city on the front lines of agricultural innovation, Jesus was not only a trainer but a mentor, patiently explaining the nuances of winter vegetable productiona critical component of North America's fresh produce supply during the colder months.His expertise stretched far beyond the technical; it was his collaborative spirit and meticulous nature that revolutionized our market strategies. Jesus partnered with breeders to plant trials that identified varieties resilient to diseases that had plagued crops for years. His hands-on Andrew, Jesus, Alicia, and Adam. approach ensured every trial was strategically planted to derive optimal results. This forward-thinking methodology helped secure uninterrupted access to fresh produce for countless familiesan everyday luxury that is intricately linked to his behind-the-scenes diligence.Jesus narrative is deeply tethered to his roots. Born in Mexico, he emigrated to the United States with little 32/ SEEDWORLD.COMJUNE 2025"