b"PARTNER CONTENTFrom Risk to Opportunity:A New Path for Cover Crop DealersBy: Justin Milcarek, Cover+ Product Manager, KWSC over cropping has moved from the margins to the main- professionals who want to offer a better, cleaner product to their stream. What was once considered a conservation prac- customers. KWS COVER+ delivers first-generation common rye tice is now a strategic part of modern farming and theseed derived directly from hybrid rye production, handled exclu-data backs it up. Cereal rye, in particular, has become a staplesively by trusted Licensed Partners and Authorized Sellers. This for its ability to establish quickly, scavenge nitrogen, and sup- seed is not a crop, not a variety, and not for grain. It is strictly for press weeds both physically and chemically through allelopathicprotecting soil, water, and air between the production of commer-compounds. cial crops and it must be terminated in the spring before reaching With millions more acres expected to go into cover crops inmaturity.the next five years, the opportunity for seed dealers is clear. ButWhat sets KWS COVER+ apart:so is the challenge: as demand for rye seed increases, so does theIts cleanprocessed and contents identified on bag tag to risk of weed contamination, supply chain volatility, and qualityreduce the risk of noxious weedsinconsistency especially when farmers source cheap or farm-I ts consistentBacked by the genetic strength of KWS hy-saved seed. brid rye productionFarm-saved seed may seem like a cost-effective option, but I ts localDistributed through a verified network of dealers it often comes with hidden costs. Without proper screening andacross the U.S.conditioning, this seed can harbor noxious weeds that spreadLicensed Partners or Authorized Sellers can provide customers quickly and take years to control. It also lacks the germinationwith a high-quality soil protection option. No noxious weeds, no guarantees and lot traceability that todays soil-focused farmershidden contaminants, just peace of mind in every bag. With cover expect. For seed professionals, this leads to hard conversationscrop acreage expanding fast, now is the time to offer your growers and hard-earned reputations on the line. a solution they can trust and that you can stand behind.Worse, in regions where rye is in high demand, the supply ofWant to Be Part of the KWS COVER+ Network?locally grown, clean seed is sometimes limited. Due to its lowThe KWS COVER+ program is building a network of seed yield potential, open-pollinated rye is seldom cultivated inten- professionals who believe clean seed and clean soil go hand in tionally for seed in crop rotations throughout much of the Mid- hand. If you're ready to deliver a better cover crop product to west. Thats pushed many companies to source cereal rye fromyour customers without the headaches reach out today. Reach the Dakotas or Canada introducing new costs and political riskout to Justin Milcarek to explore how you can participate in KWS into an already complex system. COVER+ at: justin.milcarek@kws.com. To learn more about KWS COVER+ is a soil-first solution designed for seedKWS COVER+ visit: https://www.kws.com/us/cover/JUNE 2025SEEDWORLD.COM /41"