b'GLOBALGLOBAL INNOVATIONGLOBAL INNOVATIONGLOBAL INNOVATIONGLOBAL INNOVATION SHOWDOWN SHOWDOWN SHOWDOWN SHOWDOWN1 st 2 nd 3 rd 4 thPLACE PLACE PLACE PLACEGLOBAL INNOVATIONGLOBAL INNOVATIONGLOBAL INNOVATION SHOWDOWN SHOWDOWN SHOWDOWN1 st 2 nd 3 rdPLACE PLACE PLACESeedTrax Puts Seed Corn Production Under a Digital Microscope GLOBAL INNOVATIONGLOBAL INNOVATION GLOBAL INNOVATION SHOWDOWN SHOWDOWN SHOWDOWN1 st 2 nd 3 rdPLACE PLACE PLACETech to help seedsmen manage more acres, make better decisions and deliver higher quality seed, faster and more efficiently.By Aimee Nielson, Seed World U.S. EditorAT A GLANCE,seed corn fields look a lot like commercial corn fields, but anyone in seed production knows better. From emergence to detasseling, every acre is a complex opera-tion of precision timing, countless trips across the field, andGLOBAL INNOVATIONGLOBAL INNOVATIONGLOBAL INNOVATION hard-earned experience. And yet, until recently, most digital agSHOWDOWN SHOWDOWN SHOWDOWNtools didnt account for any of that nuance. 1 st 2 nd 3 rdPLACE PLACE PLACENinety-nine percent of the time, digital technology in ag is geared towards the 90 million acres of corn or the 85 million acres of soybeans, Hubner Industries CEO Doug Hubner says. We didnt have any digital tools specifically for seed corn.Thats changing, thanks to a powerful collaboration between Hubner Industries and IntelinAira partnership born out of the Wabash Heartland Innovation Network (WHIN), an Indiana-based testbed for advanced ag innovation. The result is SeedTrax, a purpose-built digital platform designed to manageGLOBAL INNOVATIONGLOBAL INNOVATIONGLOBAL INNOVATION the intricacies of seed corn production, from preseason growerSHOWDOWN SHOWDOWN SHOWDOWNplanning to yield mapping and pollen monitoring. st 2 nd 3 rd1 PLACE PLACEPLACEBuilt for Seed Corn, Not Bent to FitBefore SeedTrax, Hubners team had to manipulate commercial corn platforms just to draw accurate boundaries for fields split between hybrids. You take a 100-acre field, and we might be raising two differ-ent products. They could have the same male but two different females, Hubner explains. We want to be able to see how those respond throughout the growing season, so our field scouts can manage them separately.That kind of granularity isnt just nice to haveits essential in a high-stakes, low-acreage business like seed corn. Seed corn production is such a high-value crop, Hubner says. Theres not many acres in the U.S. scheme of things, but its a very critical step.That value demands precision, and SeedTrax delivers with customized functionality: stand counts, tassel and silking track- SeedTrax provides many tools for growers to see exactly what is ing, yield heatmaps, weed hotspots, and in-season imagery thatgoing on in the field and scouting reports can help growers helps supervisors and executives monitor acres from afar. maximize their time and resources.PHOTO PROVIDED BY HUBNER. JUNE 2025SEEDWORLD.COM /15'