26 GERMINATION.CA JULY 2018 BE A BUILDER These days, Brenda Trask is known by many as the communications manager for SeCan. The owner of communications company Brenda Trask & Associates has become known as not only an effective communicator and brand-builder, but as the seed sector’s memory-maker. Her influence extends to many places, whether it’s helping build SeCan into what it is today (the largest distributor of certi- fied seed to Canadian farmers) or serv- ing as a co-chair of the Midge-Tolerant Wheat Stewardship Team. Here’s how she’s learned to make her mark. Make an Impression She’s brought her skills to 20-plus seed brands in Canada over the course of her career. Through it all, she’s tackled the task at hand with one question in mind — how to grab attention. “Whatever I work on, I have to think, ‘How do I make every event I work on memorable or unique?’ My mantra has always been that people won’t remember what you did or what you said, but how you made them feel.” Predict Future Trends For any seed brand, the biggest challenge is to keep ahead of the change that’s coming, recognizing the best way to pro- mote varieties to your audience “Trying to keep ahead of the curve and figuring out how to carry out that commu- nications strategy most effectively is No. 1 if you want to be successful in selling seed.” Love Lifelong Learning After years of experience in the ag sphere, she has no intention of retiring anytime soon. “As long as I love what I do, I will keep working. I love to come to work every single day, and I feel very fortunate to feel that way.” BRENDATRASK Owner Brenda Trask & Associates TOP 20INFLUENCERS