JULY 2018 GERMINATION.CA 25 THINK LONG-TERM “Of course, no one wants to pay more for seed if they don’t get an immediate return — they have a legitimate concern there. But here’s the thing — we need to look longer term at where our competition is coming from, and where the yields and quality of our product need to go to be competitive.” Tom Steve General manager, Alberta Wheat Commission PUT IT IN LAYMAN’S TERMS “I try hard to use words that everyone understands, and use them in ways everyone understands, and not fall into the trap of using too many acronyms and what older farmers often call $10 words.” Lorne Hadley Executive director, Canadian Plant Technology Agency ELIMINATE RED TAPE “We’ve always believed it’s important to look at where we need government to be and where we don’t.” Wendy Jahn National manager, Seed Section, Canadian Food Inspection Agency TOP 20INFLUENCERS