Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68JANUARY 2017 33 JANUARY 2017 33 MEET OUR INSIDERS! Advice from industry experts! Sarah Foster 20/20 Seed Labs President and Senior Seed Analyst Sarah started 20/20 Seed Labs in 1989. It provides testing services for all crop kinds, including extensive quality and seed health analysis, molecular testing and accredited crop inspection. She studied and qualified as an accredited seed analyst at the National Institute of Agricultural Botany in Cambridge, England. Vincent Veneziale Cultura Seed Solutions Product Manager Vincent led the design and development of Generation, the specialized software solution for the seed production and processing industries. He has over 25 years’ experience delivering software solutions to the seed industry and collaborating with seed businesses to build the most advanced software solution for the production and processing industry. Brent Derkatch CANTERRA SEEDS Director, Operations & Business Development Brent Derkatch joined CANTERRA SEEDS in 2001. Today, he is responsible for all production and manufacturing activities, market development efforts and variety- specific production opportunities. In addition, he serves as president of the Canadian Seed Trade Association. Shawn Brook Create by Issues Ink President Shawn oversees the strategic direction of this Winnipeg-based ag media and marketing company. With over 25 employees based in the United States, Canada and Europe, Issues Ink is a top-tier marketing partner for the global seed industry. Jason MacNevin Can-Seed Equipment Owner For the past 20 years, Jason MacNevin has been tasked with managing a number of different processing plants. When approached to manage and buy Can-Seed Equipment, MacNevin soon realized the potential that existed and decided to do so in October 2015. Martha Roberts Farm Credit Canada Economic Research Specialist Martha focuses on economic performance and success factors for agricultural producers and agribusinesses. She has 20 years of experience conducting and communicating quantitative and qualitative research results to a number of different audiences. Glenn Friesen Meridian Manufacturing Senior Vice President – Sales and Marketing Glenn has worked for Meridian for almost four decades, starting in 1980 as a sales rep and quickly helping expand the company with a new office and manufacturing facility in Camrose, Alta. He has been integral in the growth and success of the company. Rod Osthus R.C. Thomas Company President During the 17 years Rod spent selling seed, he orchestrated 17 consecutive years of sales increases, supervised more than 1,200 sales reps and 42 district and regional managers. Today, based in Olivia, Minnesota, Rod operates the top seed sales training and consulting firm in North America. Beth Markert Bayer Canada SeedGrowth Specialist, Southern Alberta Beth Markert grew up on a pedigreed seed farm just outside of Vulcan, Alta. She attended the University of Lethbridge for four years as well as the Poznan School of Economics. She signed on with Bayer in 2013 as a rebate analyst but quickly transitioned into the SeedGrowth™ specialist role.