2 SEEDWORLD.COM/CANADA NOVEMBER 2026 November 2026 - Vol. 31, No. 5 The magazine of the Canadian seed industry SEEDWORLDCAN @SEEDWORLDCAN SEED WORLD CANADA We acknowledge the [financial] support of the Government of Canada. PUBLISHED BY Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 Phone: (204) 453-1965, Fax: (204) 475-5247 email: info@seedworldgroup.com seedworld.com/canada PUBLISHER Shawn Brook, sbrook@seedworldgroup.com EXECUTIVE VICE PRESIDENT, OPERATIONS Madeleine Baerg, mbaerg@seedworldgroup.com MANAGING EDITOR Michelle Clarke, mclarke@seedworldgroup.com SENIOR EDITOR Marc Zienkiewicz, mzienkiewicz@seedworldgroup.com ASSOCIATE EDITORS Marcel Bruins, mbruins@seedworldgroup.com Dawn Ius, dius@seedworldgroup.com ADVERTISING/SALES Craig Armstrong, carmstrong@seedworldgroup.com Aiden Brook, abrook@seedworldgroup.com Dean French, dfrench@seedworldgroup.com Roxanne Murray, rmurray@seedworldgroup.com DIGITAL Ruskin Johnson, rjohnson@seedworldgroup.com Christian Leader, cleader@seedworldgroup.com Charlene McIvor, cmcivor@seedworldgroup.com CREATIVE Kyle Dratowany, kdratowany@seedworldgroup.com Lesley Nakonechny, lnakonechny@seedworldgroup.com CIRCULATION Dean French, dfrench@seedworldgroup.com SUBSCRIPTIONS Canada $47.25/year including GST Foreign $95/year Seed World Canada™ makes no expressed or implied warranties of merchantability or fitness for a particular purpose or otherwise, concerning the use of any product and assumes no liability for any injury or damage, direct or consequential, incurred from the use of such products or services therein. Federal, Provincial and Municipal laws and regulations supersede the information contained herein. Publications Mail Agreement No. 40030841. Return undeliverable Canadian addresses to: Seed World Group 200-449 Main St., Box 478, Oakbank, MB R0E 1J0 PRINTED IN CANADA Please recycle where facilities exist. No part of this magazine may be reproduced without the written permission of the publisher. COLUMNS 07 32 CSGA Guiding certified seed through change. Cover Crop Corner Is regenerative agriculture getting greenwashed? ON THE COVER Jocelyn Velestuk is a Saskatchewan farmer and chair of the Canadian Wheat Research Coalition. She’s part of a larger effort to help connect wheat breeding funding decisions with the needs of the farm ers those investments are ultimately meant to serve. We get her thoughts on the future of wheat breeding in Canada. Photo: Tatum Duryba/papermoonphotog raphy.com October 2026 • Contents IN EVERY ISSUE 34 38 40 Retail Strategy The Headlines Giant Views SPECIAL SECTIONS 20 22 INSIDERS Problems tackling an issue in your business? Can’t seem to find a creative solution? Our INSIDERS are here to provide advice, tackling topics from business growth to canola & biofuels. New Varieties: What’s on Tap for 2027
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