14   SEEDWORLD.COM/CANADA   NOVEMBER 2026
What Manitoba Seed Growers 
Refuse to Lose
HARVEST HAS A way of shrinking the seed 
world to the size of a field.
In the weeks leading up to the print­
ing of Seed World Canada’s November 
issue, members of the Manitoba Seed 
Growers’ Association (MSGA) have 
largely been occupied with combines, 
weather and getting crops safely into 
the bin. Meetings slowed. Policy discus­
sions have briefly taken a back seat to the 
immediate demands of the season.
“We’ve kind of all been in our own 
little bubbles lately with harvest going 
on,” says MSGA Vice-President Tracy 
Court, a seed grower from Plumas, Man.
Outside those bubbles, however, 
Canada’s seed system is undergoing some 
of its biggest changes in decades. Seed 
regulatory modernization is moving 
closer to proposed regulations. Questions 
are emerging about the future of merit 
testing for several crop types. Agriculture 
and Agri-Food Canada (AAFC) is reduc­
ing staff and closing research facilities, 
including its satellite research farm at 
Portage la Prairie. At the same time, 
industry organizations are considering 
new approaches to seed certification, 
inspection and governance.
For an association founded in 1928, 
the challenge is not simply whether the 
system should change. It is deciding what 
must be protected as it does. But easier 
cannot mean less dependable.
Nearly a Century of Seed
The MSGA was established almost a 
century ago, when Canada was building 
many of the institutions that would come 
to underpin the modern pedigreed seed 
system.
Today, the incorporated non-profit 
Nearly a century after its founding, the Manitoba Seed Growers’ Association is navigating 
regulatory modernization, public research cuts and a simple question: who will give farmers the 
independent data they need?
represents approximately 680 pedi­
greed seed growers. In 2025, its mem­
bers produced about 315,095 acres of 
pedigreed seed across more than 22 crop 
kinds. Manitoba’s broader seed industry 
contributes an estimated $700 million to 
the provincial economy, according to the 
association.
Its purpose has remained remark­
ably consistent: represent seed growers, 
promote certified seed and help move 
improved genetics from plant breeders 
into farmers’ fields.
The practical meaning of that mis­
sion, however, has expanded. Today, it 
includes participating in national policy 
discussions, supporting education and 
grower development, advocating for 
the seed quality assurance system and 
helping Manitoba farmers interpret an 
increasingly complex variety market­
place.
One of its most visible contributions 
Jennifer Seward serves as MSGA executive 
director.
Tracy Court is vice-president of the Manitoba 
Seed Growers’ Association.
is Seed Manitoba, produced through the 
Manitoba Crop Variety Evaluation Team 
(MCVET) in partnership with Seed 
World Group, Manitoba Agriculture and 
other industry organizations. The seed 
guide delivers independent, standard­
ized performance information collected 
through replicated trials across the 
province. That work is central to the 
issue now occupying MSGA Executive 
Director Jennifer Seward.
Faster Registration, But What About 
the Data?
Canada’s variety registration system 
divides regulated crop kinds into three 
parts. Part I requires pre-registration 
testing and an assessment of merit. Part 
II requires testing without merit assess­
ment.
Part III requires only the basic regis­
tration requirements. A proposal being 
discussed within the seed sector would 

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