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1.4 billion is the expected value of the seed coatings market by 2019 according to Markets and Markets Inc. 8.1 percent is the compound annual growth rate of the seed coatings market in the United States through 2019. 9 percent is the compound annual growth rate of the seed coatings market in France through 2019. FAST STATS SEPTEMBER 2015 SEEDWORLD.COM 37 better understand flowabil- ity dust abrasion appear- ance as well as interactions with active ingredients and biostimulants Legro explains. Industry demands far more advanced seed coating tech- nology characteristics than 10 or 15 years ago. Its not just the product portfolio thats evolved Pedersen adds that the tech- nology has changed. The use rates and reduc- tion of dust has improved significantly since we first started planting treated seed Pedersen says. Companies are changing and improving products across the whole seed treatment industry and polymers are one of them. Pedersen compares the improvement in dust reduc- tion from seed treatments during the past five to 10 years to that of the automobile industry increasing miles per gallon on newer vehicles when it comes to fuel efficiency. Forging the Future Coatings and polymers are here to stay and increasing in use. Use is expanding in mar- kets all over the world. The application of this technology will be highly driven by regulatory policies Legro says noting that there will be shifts in how they are packaged. For example he says film coating will need to be for use. In the future Legro antici- pates that higher loading rates will demand more space on the seed. He explains that encrusting is already being used on seeds such as sun- flowers which are undersized. In the near future encrusting will enable significant stacking of multiple active ingredients onto the seed. Additionally the higher levels of application will demand the need for seed drying. Well see more and more application technol- ogy come onto the market Legro adds. And more active ingredients and biologicals will continue to drive changes in formulation. BASFs Reinot says that the seed treatment industry as a whole combining crop protectants with seed applied technologies or seed enhance- ments continues to grow as the technologies evolve. Were elevating the value of seed and keeping all the ingredients on the seed maximizes the genetic potential of seed. She says as long as seed is on the market the seed coatings sector will continue to grow. Reinots expectations align with the latest report from Markets and Markets Inc. According to a September 2014 report on seed coatings from Markets and Markets the existing seed coatings market is valued at 993.84 million and is projected to reach 1.4 billion by 2019 growing at a com- pound annual growth rate of 7.5 percent from 2014 to 2019. The market is growing steadily due to the increasing importance of seed technol- ogy the reports authors wrote. The market demand for progressive multifunctional seed technologies to avert the decreasing acreage and to increase seed performance is one of the driving factors of the market. Polymers are the major contributors toward performance enhancements of coatings materials. They also dominated the seed coating materials market followed by colorants and binders in 2014. North America and Europe are the top-two consumers of seed coating materials in the world. U.S. and France are key countries in North American and European regions respec- tively and these countries are growing with CAGRs of 8.1 percent and 9 percent from 2014-2019. Some developing countries such as China India and Brazil are also growing at a rapid pace because of the rising domestic demand and industrialization. Pedersen reminds us that the seed treatment industry as we know it today is not that old despite the fact that seed treatment has been used for thousands of years. Its rapidly changing and helps farmers to maxi- mize yield by planting early despite cool and wet soils reduced tillage practices while thereby reducing granular infurrow and foliar applications Pedersen says noting that he expects the industry will continue to evolve. There will be new technologies to come that we havent even seen or thought of yet that will benefit both industry and growers. SW