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SEPTEMBER 2015 SEEDWORLD.COM 33 Sisk is also heavily involved in the Future Seed Executives FuSE a subcommittee of ASTAs Management Skills Committee. FuSE provides a unique opportunity for those with seven years or less of experience in the industry to build a net- work and learn more about the seed business. Additionally she is a member of the recently formed ASTA Communications Committee which is comprised of repre- sentatives from more than 20 member companies all with the common goal of developing and implementing key messages on behalf of the industry. ASTA President Andy LaVigne has watched her grow through her work at AgReliant and in her leadership positions within FuSE. There are two things about Sam that stand out for me he says. She always has a smile on her face and she is a good listener.She will take in a great deal of information and provide comments only after shes analyzed the options thoroughly. I can see her leading a company in this industry or serving as a future chair of ASTA. And if that werent enough Sisk is also involved with the Mid-America chapter of the National Agri-Marketing Association calling it a great opportunity to learn from others in the ag industry specifically from a marketing and communi- cations perspective. Its important to stay on top of the current and emerging trends in the industry and NAMA facilitates some great year-round webinars and meetings to help stay informed and relevant she says. Whats Next As for the future of the seed industry Sisk says with the major- ity of consumers being distantly removed from the farm and a major disconnect between growers and end-users it is more important than ever for the industry to get its word out. Industry members and farmers alike need to be carrying a unified and consistent message to consumers conveying the science and precision addressing the misunderstandings and providing more insight into the process of getting products from the farm to the families that consume them Sisk says. She adds that technology will play an even larger role as the seed industry continues to use and develop new technologies. But we will do so with an increased transparency that will be critical in the short-term with the ongoing mission of con- tinuous seed improvement and innovation that will feed and fuel the growing population Sisk says. SW USC LLC. 866.729.1623 www.USCLLC.com The Most Advanced Seed Treaters USC designs engineers manufactures and installs the most advanced custom seed treating equipment and bulk seed systems. According to a recent survey 64 of ag retailers now operate USC equipment in their seed treatment facilities. LPV TREATER Watch USC Products In Action 3 proven weighing methods Standard 42 tilting drum More intuitive automation Adjustable chamber controls Each year the Future Giants of the seed industry award given by Seed Word in partnership with the American Seed Trade Associations Future Seed Executives seeks to recognize an outstanding early career individual who demonstrates leadership within the industry and shows the ability to make a significant contribution to the industry. Learn more about other Future Giants online at SeedWorld.comleadershipfuture-giants WEBWHERE ONTHE