JANUARY 2018 SEEDWORLD.COM / 1 CONTENTS/JANUARY2018 ASTA Federal and State 2018 Priorities ASTA plays an active role in sharing priorities important to the success of the seed industry. Keeping Up with the Times Millennials are coming back to their family farms and arming themselves with new ways of communicating with their customers. IPSA President Christine Varner This industry executive discusses becoming a board member to getting involved in the association on a larger scale. Meet IPSA CEO Todd Martin This busy veteran agribusinessman continues to assure that its members not only survive, but thrive in the seed industry. ASTA CSS Highlights Several industry awards were presented during the General Session. 2018 Global Outlook New demands, structural changes needed to reduce oversupply of grain. Cross Pollination Farmers and Beekeepers Plan, Communicate to Protect Bees. Germplasm Morgue or Gold Mine? The NPGS is the largest distributor of plant genetic resources in the world. Features 6 10 16 20 26 30 34 48 16 20 10 30