b'PARTNER CONTENTAN INTEGRATED APPROACH TO SEED TREATMENTFOR THE EUROPEAN BUSINESS, RENEWED AND SUSTAINABLE SUCCESS LIES NOT WITH INDIVIDUAL PRODUCTS BUT WITH COMPLETE SOLUTIONS THAT COMBINE THE BEST IN SEED TREATMENT TECHNOLOGIES, PROCESSES AND PRACTICES.I n recent years, the growth of thebine a recipe of new technologies, both chemical and biological, with European seed treatment business hasthe right farming and stewardship practices to ensure seeds express been hampered by a number of factorstheir full potential. that include uncertainty and govern- We recognize the best path to innovation lies with collabo-mental restrictions on the availability ofrating and forging partnerships with other industry stakeholders options to design an integrated approachlike the big players, regional seed companies and start-up initia-to seed treatment.tives. This results in cohesive, cross-functional efforts that pull New innovations in seed appliedseed treatment options together into complete solutions, which technology have countered the negativeprovides the best chance of success.impact of these restrictions somewhat,We are aiming to focus on building integrated solutions but the market decline is expected to per- that place customer challenges at the center of our innovation GUILLERMO BORTsist for the next couple of years until theprocesses. We recognize some of our customers are facing chal-has many years ofnext wave of cutting-edge seed treatmentlenges such as new pests and increasing regulations. Working experience workingproducts becomes entrenched in Europe. hand in hand with them is central to come up with efficient, extensively in theBayer SeedGrowth is leading thevalue-adding and environmentally conscious solutions. seed treatmentway in the area of innovative seed treat-and biologicalsments/enhancements, and its a bigEuropean farmers need marketplace inreason why we are so positive about the different partsgrowth prospects of the European seedsolutions that are not only more of the world.treatment business in both the medium He worked asand long terms.environmentally friendly butSouth AmericaWe see the value of seed treatment as Regional Industriala very efficient way to deliver crop protec- also increase efficiencies andSeed Treatmenttion technologies to growers with reducedtackle vital agronomic issues.Manager forenvironmental impact, and we recognize Novozymes beforethat strong leadership around steward-joining Monsanto inship and comprehensive training relatedBecause of our strong partnerships and our commitment to 2014. At Monsanto,to best practices are also key.providing integrated solutions, Bayer SeedGrowth is in a unique he performed aTo be successful, European farmersposition to lead the new surge in innovation in areas like small number of roles,need solutions that are more environmen- molecule research, new coatings, and improved seed treatment including Marketingtally friendly and also increase efficien- equipment and services. In this new digital age of agriculture, and Productcies and tackle vital agronomic issues likewe are also looking forward by developing new digital solutions Management Leadinsect and nematode control. and tools that promote the safe and cost-effective application of for Seed AppliedBayer SeedGrowth has addressedseed treatment products.Solutions for Souththese needs with a number of new seedBiological products are another key area, and we will con-America andtreatments recently introduced for dif- tinue to seek out new biological solutions as part our long-term Global Pipelineferent crops in Europe. These includestrategy to expand and improve seed-applied technologies for Lead for SeedRedigo M and Scenic Gold whichour farmer and industry partners. JumpStart and ProStablish* Applied Solutions.provide disease protection for corn andare two new biological crop efficiency products for wheat that In September 2019,oilseed rape, and Bariton Super, a fun- Bayer SeedGrowth has launched already in 2019 in some he joined Bayergicidal seed treatment for cereals. European countries, and more are on their way.SeedGrowthsAt Bayer SeedGrowth, were proudThe recent shifts in the seed treatment business in Europe regional marketingof our seed treatment offerings but wehave necessitated changenot just in the type of products team in Europealso recognize the key to future successoffered but in the way seed-applied solutions are developed and as Europe Middlelies not only with individual products, butmarketed. By focusing on integrated solutions that blend the East Africa Portfolioalso with an integrated approach.best in seed treatment technologies, processes and practices, Indication Lead. Rather than focusing all our effortsBayer SeedGrowth is helping drive this change.on providing single solutions, Bayer SeedGrowth is committed to developing * JumpStart and ProStablish are registered trademarks new, innovative, tailored solutions that com- by Novozymes EUROPEAN-SEED.COMIEUROPEAN SEED I 47'