TACKLING SEED TREATMENT CHALLENGES TOGETHER Seed treatment in Hungary – a huge market with a long tradition. Whether it takes place on small farms or in enormous industrial facilities, treat- ers are faced with a variety of challenges. Bayer SeedGrowth® offers solutions to help with every single one of them. Mezőseed and Bóly Seed are two advanced seed treatment companies that have been depending on Bayer’s expertise for a while now – and will continue to do so in the future. “Our main product is cereal,” explains Balázs Mátés, Execu- tive Director of Mezőseed Ltd. The German- and French-owned company supplies its customers with a total volume of around 9,000 tons of high-quality treated seeds per year. To achieve the required quantity and quality, Mezőseed relies on Bayer SeedGrowth prod- ucts, equipment, and service. As Krisztina Németh, Head of Laboratory and Quality Assurance at Mezőseed Ltd, points out: “Pro- cessing large amounts of seed also entails challenges related to the treatment itself. The main one? Placing the active ingredient per- fectly onto the seed.” Having been in the industry for nine years, Krisztina knows exactly what she is talking about. “We work with a variety of crops, which means we have to use different kinds of recipes. That’s why finding the most suitable one for a certain seed, switching recipes, and finding skilled workers who can operate treatment machines correctly are definitely major challenges for us.” This is where Bayer comes into play. Csaba Csorba, Key Account Manager for Bayer SeedGrowth in Hungary, is determined to support customers with the best possible solutions for each phase of treat- ing and processing. He knows how difficult it is for them to find the right recipe for different crops. “A lot of crops are treated in Hungary and all these require different re- cipes of products, stickers, color- ing agents, and other materials,” he explains. Treaters sometimes need help finding the right composition for each machine and situation. “And we are there to help them with our expertise.” ABOUT MEZŐSEED LTD. Quality made in Hungary. The German- and French- owned company, which belongs to the Saaten Union Group, operates a state-of- the-art seed treatment facility in Lepsény. Each year the company treats approximately 7,500 tons of cereals, 1,000 tons of corn, 300 tons of soy beans, and 200 tons of sun- flower seeds.