Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 6840 I EUROPEAN SEED I EUROPEAN-SEED.COM INSIDERS ADVICE FROM INDUSTRY EXPERTS INTRODUCING INSIDERS — Here, experts from across the industry will discuss issues that are top-of-mind, share technical advancements, talk about tips for success and provide perspective on policy. Readers can hone in on areas that are of particular interest and get a snapshot of what’s happening and how it impacts the seed industry. Paradigm shifts are necessary in every industry. It’s not good enough to just change what we do and how we do it. Change over the long term requires us to alter how we think about the industry we work in. Developing new seed technology is an area that increasingly requires us all to change how we perceive the present and think about what’s to come. As a result, seed quality becomes more important than ever. As the industry strives for reduced reliance on traditional chemistries, strong seed becomes crucial for field emergence and yield stability. State-of-the-art technology must be geared toward the preservation of seed quality, and the reduction of seed loss and seed damage during processing. Less seed production acres are available and commercial production of seed is expensive. Yesterday’s technology won’t do it anymore, as that old technology has become synonymous with the loss of profits. MARK SCHOLZE CEO Petkus SEED PROCESSING AND HANDLING New Trends in Seed Technology: Do We Need a Paradigm Shift? Taking the industry to this new level has become my favourite part of the job. I’ve learned over the years that experience and knowledge — combined with the courage to challenge old ways and breathe life into new ones — is what sets you apart in this industry. You have to think differently. Together with customers and suppliers, creating specific solutions that fit today’s and anticipate tomorrow’s needs means the difference between success and failure. Individual kernel processing and analytics in real time has become more important. Precision processing follows precision farming. It sounds like science fiction, but when you think about it, this is the environment we work in every day. Technology moves closer to the field, and takes local conditions, requirements, varieties and just-in-time processing into account. We already see this with advanced mobile seed plants and sophisticated logistical concepts for ‘satellite’ seed plants, and decentralization of coating service stations. Yes, challenges are afoot, but we must keep them in perspective. On the one hand, automation and digitalization means reduction of the labour force in seed plants. On the other hand, expertise and know- how increases at the plant management and operational levels. University partnerships secure a broad and growing knowledge base. As part of Petkus, I’ve seen first-hand how knowledge can be harvested from these global networks and channelled through to our employees and customers. These kinds of ideas are the foundation of strong seed and healthy grain, but as has really always been the case in our industry, true progress requires a paradigm shift. It’s never too early — but can often be too late — to change how you think. Don’t be left behind.