Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68EUROPEAN-SEED.COM I EUROPEAN SEED I 27 MEET OUR INSIDERS! ADVICE FROM INDUSTRY EXPERTS MARTIN FAERBER Global Commercial Head Syngenta Seedcare Martin has a background in chemistry and economics and joined the company more than 35 years ago. In 1986 he moved on to an international career, where he held various general management positions and lived in Zimbabwe, Kenya, Cameroon, Hong Kong and China, and leading new ventures in Eastern Europe/CIS. In 2005 Martin returned to the company’s headquarters in Basel, Switzerland where he became the global head of the Seed Treatment business unit, and in 2008 he assumed his current role leading the commercial activities of Syngenta’s fast-growing Seedcare division. PETER HEROLD Global Head, SeedGrowth Equipment Bayer Crop Science Peter grew up on a farm in remote South Australia. After receiving his degree in agricultural economics from the University of New England, he commenced his career in commercial operations. At Bayer Crop Science he later switched his focus to marketing and business development. Via various functions at Bayer, he helped build the foundation for the development of SeedGrowth in the Asia- Pacific region, specialising in rice. He is now global head SeedGrowth Equipment and is based in Shakopee, Minnesota, where the new SeedGrowth Equipment Innovation Center officially opened in July 2015. VINCENT VENEZIALE Seed Solutions Product Manager Cultura Technologies Vincent led the design and development of Generation, the specialised software solution for the seed production and processing industries. He has over 25 years’ experience delivering software solutions to the seed industry and collaborating with seed businesses to build the most advanced software solution designed specifically for the production and processing industry. Generation enables seed businesses to manage all operational aspects of their business within one system, providing better inventory position and availability reporting, enhanced customer service and regulatory compliance, improved data quality and information with overall control of the business processes. Vincent continues to work closely with seed businesses both in the U.K. and North America to develop and deploy software solutions that deliver real value. KLAUS K. NIELSEN Chief Scientific Officer DLF Klaus is in charge of securing next-generation leading-edge products through DLF’s global research and development organization. These major R&D activities encompass a number of goal-directed breeding programs, enhanced by the implementation of state-of-the-art biotechnology tools, such as genomic selection and new trait screening systems. He holds a master of science and a Ph.D in molecular plant pathology from the Agricultural University of Copenhagen. Before entering into the career track of research management, he gained broad experience in various disciplines in the areas of plant biology and biotechnology. MARK SCHOLZE CEO Petkus Mark has more than 20 years of leadership and insider experience in the seed and grain business. With his knack for having the right strategic vision based on a keen understanding of the industry, he led PETKUS to becoming a recognized global player in the area of seed and grain technologies. The development from a traditional mechanical engineering company to a world-leading turnkey solution provider was driven by his entrepreneurial foresight. He has helped make the company not only a leader in state-of-the-art equipment, but also one that sets new standards in high-quality seed processing. Nowadays, PETKUS brings together the global experts in seeds and grains and is a pioneer in new technology approaches. SEE OUR EXPERT ADVICE ON PAGE 40 FROM SEED TREATMENT TO TURF AND FORAGE.