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EUROPEAN-SEED.COMIEUROPEANSEEDI23BrigitteHammanglobaltechnicalmanagerseedbiologyatSyngentaCropProtectionElizabethBatesglobalheadoseedandtraitsaetyatBayerCropScienceandBrunoZaccomerseedtechnologyandSixSigmaleadEuropeatMonsanto.EuropeanSeedYouareactiveinISTA.WhyisitimportantforyourcompanytoengagewiththisorganisationBrigitteHammanThemainocusomyteamistoensuretheseedsaetyothevariousseedtreatmentsagrochemicalsinourportolio.Inordertodoagoodjobatthatitsessentialthatweassessphysiologicalseedqualityaccuratelyandpreciselybeoreandatertreatment.Alsotheaccesstocutting-edgeinormationwithregardtoseedtechnologyspecifcallyisinvaluableormeintermsomyspecifcobjectives.ItalsoprovidesacommunityoexpertstowhomIcanturntowhenseedqualityissuesoutsideotheusualarise.ElizabethBatesISTAisuniqueinthatitbringstogetherpeoplerommanycountriesworldwidewithaclearmandateromtheirrespectivegovernmentstoprovidedirectiononseedtesting.Thisallowsinternationalrulestobeproposedendorsedandimplemented.Havingclearlygloballyendorsedandrespectedrulesocoursemakesiteasierorseedproviderstotesttheirseedwiththeunderstandingthatthesetestswillbeacceptedinanycountry.Havingtheserulesinplaceandunderstandingthemarethefrststepstoreeinguptrade.ThereoretheworkthatISTAdoeswithgovernmentallyappointeddelegatesisveryimportantandBayerCropSciencesupportsandencouragesthiswork.BrunoZaccomerAsamajorparticipantinglobalseedtradeitiscriticalorMonsantotobeactivelyinvolvedandengagedwiththeISTAorganizationandISTAmembers.ThetestingprotocolsstatedintheISTARulesarerequiredorreerencedbymanycountriesintheirseedimportregulations.ISTAbringstogetherrepresentativesromgovernmentsseedcompaniesseedtestingfrmsseedrelatedfrmsacademiaandotherstobetteraddressseedissuesromtheiruniqueperspectives.ISTAandtheISTARulesareviewedbymanyingovernmentagenciesandotherseedindustryorganisationsaroundtheworldasthesourceostandardisedmethodologyortestingseeds.ItiscriticalthatMonsantobeactivelyengagedtoassistwiththedevelopmentandvalidationothisstandardisedtestingmethodologytoimproveandencourageseedtestinguniormityglobally.AlsotheISTAorganisationprovidesanexcellentorumorallentitiesinterestedinseedissuestonetworkandbuildrelationshipstoimproveglobalseedtradeanddiscussandaddresscommonissues.AsanactiveISTAmemberMonsantoisengagedinthevitalprocessosharingandobtaininginormationrelatedtoglobalseedmovementaswellascurrentandnewtechnologiesrelatedtodeterminingvariousaspectsoseedquality.Inadditioninapoliticalregulatoryandlegalcontextthatismoreandmorecomplexthereisaneedtohavesomerecognisedandsharedtestingmethodswhicharerecognisedandusedbyallparties.Itsnecessaryinordertohavetheclearestviewothequalityoourproductswhateverthethresholdorregulationis.ISTAisaperectchanneltoshareandspreadknowledgeobestpracticesoseedtestingthroughworkshopsandseminarswhichwearesupporting.WealsoseeourengagementinISTAasasupporttotheaccreditationsystem.Thissystemiscriticaltoguaranteetheresultoanythirdpartylabandtoproviderecognitionotheresultsobtainedbyourinternallaboratories.ESAtits2014meetingISTAimplementedthenewcategoryofIndustryMembership.CanyouexplainmoreaboutthatandwhyitfeltitwasnecessaryWhatisinitfortheseedcompaniesthatdecidetobecomeISTAIndustryMembersBeniKaufmanThiscategoryismeanttoachievetwogoals.Firsttodrawinandurtherengagetheseedindustryintheassociationsactivitiesandsecondlytohelpraisemoreundstoexpandtheassociationsactivities.ISTAopenedupitsmembershiptotheindustryinthelate1990sandseedanalystsandscientistscomingromseedcompaniesorcommerciallaboratorieshavemaderemarkablecontributionstotheworkoISTAsworkinggroupsandtechnicalcommitteeseversince.Presentlytherearemorethan60laboratoriesownedbyseedcompaniesthatarealreadyISTAmemberlaboratories.Howeverthenewcategoryisnotaboutthemembershiporinvolvementothesingularindustrylabintheassociationbutratherastakethatthecompanyasawholeistakingintheassociation.WehavecreatedthiscategoryinawaythatwillallowanyindustrymemberImageprovidedbyBrigitteHammanofSyngenta.