November2018 • Contents “BYNATURE,WEDON’TWANT TOPAYMOREORSEEANOTHER DEDUCTIONONOURGRAIN CHEQUEUNLESSIT'SCLEAROR PROVENTHATITWILLGENERATE MOREPROFIT.” —KevinBender/62 FEATURES 04 Making a Business Marriage Work 06 Time to Talk Value Creation 10 NAPB 2018: Secrets to Success from the Next Generation 22 Delivering the Whole Package 32 A New Report Makes Clear the Benefits and Safety of Glyphosate Technology 46 Is a New Alfalfa Technology a Game-Changer for the Industry? 54 What Does the Future of the Seed Industry Look Like? 58 Exploring the Next Frontier of Genetics 60 Value Creation in Cereals: How Might it Actually Work? 62 Value Creation: What do Farmers Think? 64 A Great Loss for Europe NOVEMBER 2018 GERMINATION.CA 1 PERSPECTIVES 08 CSAAC 24 CSGA 36 CSI 63 CSTA 72 Giant Views DEPARTMENTS 50 Retail Roundtable 65 Cross Pollination 66 World Status 68 The Headlines SPECIAL SECTIONS 38 INSIDERS On the Cover Manitoba’s Kevin Falk is one of the 2018 National Association of Plant Breeders Borlaug Scholars. See page 10 for insights from these eight up-and-coming young scientists.