Who? The Do More Agriculture Foundation is a not-for-profit championing mental health in agriculture. What? It Starts with Me is an awareness campaign that highlights the chang- ing narrative around mental health and highlights the fact that mental health starts with each of us person- ally. The campaign aims to reduce stigmas, understand that each of us plays a role, and inspire those in agriculture to take care of their mental well-being. ITSTARTSWITHYOU The Do More Agriculture Foundation has launched its first awareness campaign. Here's the lowdown on the new outreach effort. Compiled by Marc Zienkiewicz 22 GERMINATION.CA JANUARY 2019 Where? Learn more at ow.ly/84Gz30n3YMY and domore.ag. Follow them on Twitter @domoreag. See examples and share stories on social media using #ItStartsWithMe. Why? Last year, Dr. Andria Jones-Bitton from the University of Guelph conducted a survey of 1,100 produc- ers from across Canada. The results found 35% of Canadian producers could be classified as depressed and 58% of producers meet the criteria for anxiety. Mental health is part of all of us. Now is the time we change the conversation about mental health. Language matters. Choose yours. How? It Starts with Me identifies common phrases heard or spoken within the agriculture community and suggests alternative language. The campaign highlights how a simple statement like ‘just get over it’ can be rephrased to a more supportive statement like, ‘It might not be easy, but it’s okay to get help.’ The campaign also highlights internal dialogue and encourages people to be kinder to themselves, notes co- founder Kim Keller. Do More Ag Foundation co-founder Kim Keller.